🔎 My product discovery journey
When I started thinking about leading a startup in tech, I brought all my experiences and insights from my previous corporate and startup life.
Believe it or not, pain points are similar, different contexts maybe (pyshical vs digital world, workflow pace, etc) but jobs to be done or improvements are amazingly close.
All that background collected in more that 20 years of professional life now have more sense than ever.
🤖Technologies available, appearing every day, are incredible tools that can help small, medium and startup businesses to be sustainable, bold and aggresive, agile, affordable, competitive and innovative as never before. Enterprise and corporations can benefit from all these too, but as a pragmatic segment, they will jump into adoption later (proof of working in order to trust).
💡There are many problems to solve, but there is a big one that should be fixed first:
👉any team or business leader, no matter the business size, is not able to keep on track about tech news and literacy on how to implement them.
Simple! Their focus is their current business success (metrics, objectives, revenue, stakeholders). So, you must give them a ready-to-use or ready-to-integrate solution (turnkey) that fixes the pain point no matter what´s running behind, or you are done.
I will come back and go deeper into this later to avoid a long lecture here.
🤯One problem that I faced during the past years attending many huge events and developing business at same time was how to ensure effective, intentioned and valuable networking to maximize the ROI of that trip/cost.
Peers of mine, organizers and participants in general argued about how frustrating, energy draining and inefficient are mainly big events or a long side-events journey running in parallel path. You wake up and go to sleep almost inside event venues! You end up tired of talking to people randomly or blinded, as you don´t know where your bright diamond is missing between that crowded place.
🔥This is one of the reason I´ve built
@IPYNow (as ICQ-I Seek You at 90s, IPYNow-I Ping You Now is the new networking app you need to rock at events😉). I've been using IPYNow at some events, and I have to say, it's been a game-changer for my networking.
I'll share some of my favorite features, how I translated pain points to outcomes, why I prioritized them within a long backlog and how they've helped me connect with other founders and improve my networking skills (metric driven) very soon.
Did you experience something similar before? How did you manage it?
Let me know if you are interested on trying IPYNow, it will be my pleasure.🥰
#productdiscovery #networkingevents #founders