In a world obsessed with “AI,” one truth still stands: performance advertising is the oxygen that drives sales.
At @ZetaGlobal LIVE 2025, I joined an incredible group - Neej Gore (Zeta Global), Tim Barnes (Amazon), Sandra Matz (Columbia Business School), and Adam Potashnick (BrainLabs) - to talk about the evolving role of attribution in the AI era.
AI is a commodity. Anyone can download an open source and play with it. What truly differentiates companies is unique access to data and distribution, and perhaps as important - the human relationships and trust behind them.
Attribution is a big deal. Maybe more than ever. Thanks for having me Zeta, until next year.
Cc @dsteinberg10000@taboolataboola.com/taboola-updates/…#AI#Marketing#Attribution#PerformanceAdvertising#Taboola#ZetaLive
Realize Takes Over the Nasdaq Screen! 🌟
A monumental moment for Realize—yesterday, we lit up Nasdaq!
#RealizeForAdvertisers is here to redefine performance advertising, unlocking real growth beyond search and social. 🔥
#Nasdaq#AdTech#PerformanceAdvertising
You know what’s great? Return On Ad Spend #PerformanceAdvertising
More than 7 years working with @Bombas, a well-known clothing brand with a great mission, helpinging them reach consumers drive sales. bit.ly/3KyErnU
🏈 GO-GETTER (geboren in KW 31–34)
Dein Performanceadvertising ist weitestgehend winning. Cleare zunächst alle Issues, um gezielt kontextbasierte Lifecycles zu repositionieren.
El próximo Jueves 23 de Abril vamos a estar dando un webinar con los amigos de @IMPAQTOec sobre #PerformanceAdvertising
Sí estas interesado en saber como adquirir clientes aprovechando los bajos costos actuales, inscribete aquí: bit.ly/webinariq15am
Thanks to all of our partners and new contacts for another great @dmexco , the event for the latest innovation in digital marketing. If you didn't have the opportunity to see us, please contact us at: info@kimiagroup.com
#DigitalMarketing#PerformanceAdvertising#DMEXCO19
Unsere Kollegen Jasmin und Maik waren beim ersten #OutbrainNativeSummit in Berlin mit von der Partie und haben darüber gesprochen, wie wir bei BurdaForward das Thema #Conversion angehen. Unser Motto? Let's #grow together! #performanceadvertising