According to @TEDTalks from Social Impact Strategist Wendy Woods, businesses that take a serious role in making the world a better place often make more profits. Hear her full presentation, and other valuable #CorporateReputation insights: hubs.ly/H0dWkLk0#RepFastFacts
Are you reputation-ready?
1. Unleash the voice of your #CEO
2. Take a stand on socially relevant issues
3. Appoint a #ChiefReputationOfficer
4. Identify, monitor, and measure key stakeholders
#RepFastFacts
#CEO familiarity can significantly boost a corporation's reputation, BUT only 9% of the informed general public are familiar with any given company's leader. #RepFastFacts#CorporateCommunications and #Marketing leaders: leverage your CEO!
CEO familiarity can significantly boost a corporation's reputation, but only 9% of the informed general public are familiar with any given company's lead. #RepFastFacts#Reputation#leadership#rsmL&C