ServiceNow
$NOW 4Q25 Earnings
- Rev $3.6b 21% ↗️🟢
- Subscription Rev $3.5b 21% ↗️🟢
- Pro Svcs Rev $0.1b 12% ↗️🟡
- GP $2.7b 18% ↗️🟢 margin 77% -204 bps ↘️🔴
- NG EBIT $1.1b 26% ↗️🟢 margin 31% 137 bps ✅
- EBIT $0.4b 18% ↗️🟢 margin 12% -23 bps ↘️🔴
- NG Net Inc $1b 25% ↗️🟢 margin 27% 87 bps ✅
- Net Inc $0.4b 4% ↗️🟡 margin 11% -175 bps ↘️🔴
- OCF $2.2b 37% ↗️🟢 margin 63% 743 bps ✅
- FCF $2b 45% ↗️🟢 margin 57% 961 bps ✅
4Q25 Biz Metrics
- CRPO $12.9b 25% ↗️🟢
- RPO $28.2b 27% ↗️🟢
- >$1m ACV 244 40%
- No. of cust >$5m ACV 603 20% ↗️🟢
- Avg ACV of cust >$5m ACV $14.7m 5% ↗️🟡
- Net new ACV across workflows: 47% tech, 31% CRM, 22% creator
- 98% renewal rates ➡️✅
- Rev by geography: NA 63%, EMEA 26%, APAC 11%
FY25 Earnings
- Rev $13.3b 21% ↗️🟢
- Subscription Rev $12.9b 21% ↗️🟢
- Pro Svcs Rev $0.4b 17% ↗️🟢
- GP $10.3b 18% ↗️🟢 margin 78% -164 bps ↘️🔴
- NG EBIT $4.1b 28% ↗️🟢 margin 31% 162 bps ✅
- EBIT $1.8b 34% ↗️🟢 margin 14% 132 bps ✅
- NG Net Inc $3.7b 26% ↗️🟢 margin 28% 121 bps ✅
- Net Inc $1.7b 23% ↗️🟢 margin 13% 19 bps ✅
- OCF $5.4b 28% ↗️🟢 margin 41% 215 bps ✅
- FCF $4.6b 34% ↗️🟢 margin 35% 346 bps ✅
Mgmt Guide 1Q26
- Sub Rev $3.7b 21.5% ↗️🟢
- cRPO 22.5% ↗️🟢
- NG EBIT Margin 31.5% ↗️🟢
Mgmt Guide FY26
- Sub Rev $15.57b 21% ↗️🟢
- Sub Gross Profit Margin 82%
- NG EBIT Margin 32% ↗️🟢
- FCF Margin 36% ↗️🟢
1 | Q4 was very strong, and improved profitability driven by OPEX efficiencies and disciplined spend management
Q4 was another strong quarter, concluding a remarkable year of AI innovation. Net new ACV growth accelerated both QoQ and YoY. We exceeded our top line growth and operating margin guidance metrics, showcasing our team's consistent execution and unwavering strength of our business.
Turning to profitability. Non-GAAP operating margin was 31%, 100bps above our guidance, driven by the top line outperformance, OpEx efficiencies and disciplined spend management. Our free cash flow margin was 57%, up 950bps YoY, driven by store collections, lower CapEx and significant operating leverage.
2 | Very strong broad performance across most products.
ServiceOps within 16 of our top 20 deals, highlighted by a standout performance in ITOM, which grew net new ACV nearly 50% year-over-year. ITAM within 17 of our top 20 deals, security and risk within 19 of our top 20 deals and drove nearly 40% net new ACV growth year-over-year.
Core business workflows within 13 of our top 20 deals. CRM was in 16 and both on net new ACV accelerate sequentially. As Bill mentioned, CPQ had a phenomenal quarter, Logik is a perfect example of our M&A strategy, creating demonstrable ROI. Finally, Creator Workflows were in 19 of our top 20 deals with an impressive 32 deals over $1 million in ACV. Moving to our success in driving broader AI adoption, Now Assist continues to outperform all expectations, surpassing $600 million in ACV and tracking well towards our $1 billion-plus target for 2026.
3 | AI Control Tower taking off, overachieved targets by >4X, allows enterprises to deploy AI agents securely and with confidence
We've also overachieved our initial AI Control Tower targets by more than 4x for 2025….So the way we address it, the reason we launched AI Control Tower early last year and why it's getting so much traction is because we're addressing these things head on, right? How do you manage and monitor agents real-time, not just our agents but third-party agents in one system it's really built on top of CMDB so we can now access all the kind of assets, be it hardware, software and AI agent assets in the same system and then we can really give you full-time real-time monitoring, observability as well as cost management, auditing, security in one place.
And that allows you to do kill switches, where you can now go and shut down any agent, which is going rogue, prevent any kind of nefarious activities as well as do red teaming and ensure you're making security as a prevalent and most important aspects of what you're doing before you go and deliver an AI agent.
4 | Myth that AI is eating software companies is not true, certainly not ServiceNow in enterprise software, workflow business remain very strong
And the idea that these models are eating enterprise software may be true in some cases. But obviously, it's not true. In our case, they're (models) actually leaning into us because of the innovation on our platform and the broad reach of our go-to-market global engine. So these are very enticing and interesting factors in their decision to team up with us.
All of the workflow businesses were very strong in Q4. The speculation of AI will eat software companies is out there. Let's clear it up with the facts. Enterprise AI will be the largest driver of return on the multitrillion dollar super cycle of investment in AI infrastructure, the real payoff comes when trillions of tokens move beyond pilots to be embedded directly into the workflows where business decisions are made.
5 | ServiceNow is the semantic layers that makes AI ubiquitous in the enterprise, it is not a feature-oriented SaaS company, it is a platform
ServiceNow is the gateway to this shift, serving as the semantic layer that makes AI ubiquitous in the enterprise. We are also the great consolidator of hundreds of feature- and function-specific software solutions into end-to-end business processes with our AI Control Tower for business reinvention.
You need AI plus workflows because AI is probabilistic, which by definition means we can't be certain about the results. Workflow orchestration is deterministic, predictable, no randomness, which is required given the sophistication and governance of running global enterprises.
AI doesn't replace enterprise orchestration. It depends on it. It depends on governance, it depends on scale. Many people ask why our valuation has not kept pace with our results. The short answer is that we have been viewed as a feature-oriented SaaS company.
We are not living in a SaaS neighborhood. We are a platform company, executing a long-term platform strategy where AI agents and workflows are harmonious and synonymous creating sustained advantage, not short-term wins.
6 | Speculation on seats compression is not being seen at ServiceNow, barely scratched the surface.
Overall, the number of workflows and the number of transactions each grew over 33% and from $60 billion to $80 billion and from $4.8 trillion to $6.4 trillion, respectively, and the growth continues. I continue to hear speculation about seat compression. If all we did was look at available seats in our target market, there would be an estimated 1.3 billion seats in that target market. So we barely scratch the surface.
And of course, we're looking far beyond seats alone with our hybrid business model for billions of devices, agents and assists. On the back of this momentum, we're guiding to 20% subscription revenue growth for 2026. And by now, everyone knows how ServiceNow rolls. We don't set our sights on hitting the guide. We set our sights on beating it.
7 | ServiceNow is not turning to M&A to sustain growth, it remains the fastest organic growing enterprise software company, strategically uses M&A to expand into larger TAM
The speculation out there, is that M&A is the new playbook out of necessity.
Here are the facts, ServiceNow has the fastest organic growth in the history of enterprise software. We're the fastest enterprise software company to have ever reached $1 billion, $5 billion and $10 billion organically. And on our way to cross $15 billion plus this year.
Since 2019, we've nearly quadrupled our revenue, all built on a foundation of continuous innovation and net new product delivery. ServiceNow is fully capable of achieving previously stated subscription revenue and Now Assist ACV targets without M&A.
Our capital allocation strategy is about accelerating customer value and shareholder value. We have never acquired a single company for revenue alone. We use M&A to expand into an even larger TAM, and it is now beyond $600 billion based entirely on where our customers need us to go, where we know we can build exciting growth businesses.
8 | ServiceNow remains an organic growth company and those were select M&A moves for talent and technology, not because they needed the revenue, and they don’t have a large-scale M&A road map
We're an organic growth company. These were very select M&A moves for the talent, the technology and the moment to capture $125 billion market TAM. And this is also where our customers wanted us to be. As I said, our security and operations portfolio right now is doubling year-over-year, and they wanted us to do more. I wanted to make it very clear to the investors. I hear you, and we did not and never have bought an asset, like many others have, and I know that's probably why it's on your mind, because we needed the revenue. What we needed is the innovation and the expanded growth opportunity of a great TAM and a customer base that's waiting for us. So I want to knock that one out of the park based on our great 2025 results and our extraordinary guide. And as it relates to future M&A, we do not have a large-scale M&A on the road map.
9 | AI adoption is expanding the attack surface, and companies can only se a small fraction of their digital real estate, no control, and no coordinated remediation of vulnerabilities
So here's the problem enterprises face today. AI adoption is expanding the attack surface exponentially. Companies are deploying autonomous agents across their operations but they're only able to see a small fraction of their digital estate.
To make matters worse, leaders have no control over who and what can access critical systems and data and they have no coordinated way to remediate vulnerabilities before they become breaches.
10 | Recent announced acquisitions of Veza and Armis are focused on visibility and identifying and combined with ServiceNow’s orchestration
Our announced plans to acquire Veza and Armis happened in rapid succession because this assembles 3 critical layers for enterprises to operate securely in agentic AI world, visibility, identity and orchestration with our fast-growing $1 billion-plus CACV security and risk business, the timing to expand the opportunity could not be better.
Post Armis, we do not see any other large white spaces that are necessary to complete our platform vision for security. ServiceNow's organic growth strategy with opportunistic tuck-ins for tech and talent remains unchanged, AI, data, workflows, security.
The combination of Veza and Armis with ServiceNow AI platform will create something that is mission-critical for enterprise AI. In the agentic era, if companies want to scale AI, trust and governance that span any cloud, any asset, any AI system and any device, these are all nonnegotiable.
11 | Armis solves the visibility problem, Veza solves the identity problem
First, Armis will solve the visibility problem. Armis provides real-time agentless discovery and classification of every asset across the entire enterprise. IT, OT, IoT, medical devices, industrial controllers and even shadow IT that bypasses procurement.
This creates a continuously updated map of the enterprise environment. Armis is already protecting over 40% of the Fortune 100 precisely because they've cracked the visibility challenge.
Second, Veza, will solve the identity governance problem through its patented Access Graph technology, Veza maps, access relationships and privileges across humans machines and AI agents in real time.
12 | CISOs are saying security is the bottleneck preventing AI agent deployment at scale, and Armis asset visibility with Veza's identity governance and business context, CMDB, which maps every asset, they can now see, decide and act across the entire technology footprint
This is critical because AI agents need dynamic context-aware permissions, an agent working for a senior manager needs different access than the same agent working for a junior employee and those permissions must be governed continuously not set once and forgotten.
CISOs have told us this is the bottleneck preventing AI agent deployment at scale. When both of these are integrated into ServiceNow's AI platform and AI Control Tower, this is how orchestration goes from theory to reality. When we combine Armis asset visibility with Veza's identity governance and ServiceNow's business context, CMDB, which maps every asset to the services, processes and teams that supports you create something highly differentiated, a unified end-to-end security exposure and operation stack that can see, decide and act across the entire technology footprint.
13 | Contribution from recent acquisition Moveworks is small.
Contribution from Moveworks was de minimis. Moveworks contributed 1 point to both RPO and cRPO…This (1Q26 revenue) includes a 1 point contribution from Moveworks and a 1.5 point headwind or a mix shift of on-prem hosted revenue, partially driven by the strong adoption of our hyperscaler offerings. We expect cRPO growth of 20% on a constant currency basis. This also includes a 1 point contribution from Moveworks.
14 | Taking advantage of the recent selloff to go aggressive on share buybacks
We are one of the few companies totally in control of our own destiny. We are playing offense on our tippy toes. That's why we're announcing an incremental USD 5 billion share repurchase authorization with an immediate ASR of $2 billion
15 | CEO William McDermott recently extended his commitment to stay as CEO until 2030 and beyond, he believes it is a $1T company (>7X from here)
You may have noticed that I recently extended my own commitment here to ServiceNow until 2030 and beyond. There's one reason I did this. Overwhelming belief in this company. This is a $1 trillion company in the making. I can't fathom a better entry point for what ServiceNow is building. To those on this journey with us, we are grateful for your enduring support. To those who are waiting. We've given you every reason to believe that time is now. This is a one-of-one company. That's not speculation.
16 | Numerous customer proof points examples of why they are picking ServiceNow.
We closed a $1 million-plus assist pack deal with a leading U.S. consumer services company after customer service agents generated a 400% ROI.
In Q4, we closed a landmark 7-figure deal with a complex high-tech manufacturer, involving an end-to-end takeout of a legacy CRM competitor.
A leading European telecom provider is building an AI-driven CRM solution for the telecom industry with ServiceNow.
A leading Canadian real estate company, selected ServiceNow CRM platform to integrate all aspects of their resident support and field operations with a unified data model.
A global business services company deployed ServiceNow agents for incident classification and resolution resulting in initial time savings of 13% for agents involved.
An international leader in commercial real estate services deployed ServiceNow agents to automate e-mail triage across their service desk, reducing mean time to resolution from 2 days to minutes, bringing agents for higher-value work.
A U.S. insurance company uses ServiceNow out-of-the-box agents to automate e-mail to case conversion achieving 91% accuracy and saving agents up to 12% of their time annually through an AI-first mindset.
A diversified industrial multinational conglomerate deployed ServiceNow agents to automate help desk triage.
One of Europe's largest drugstore chains, use ServiceNow to transform its customer service cutting the time it took customers to receive support from 9 minutes to 30 seconds and resolving customer issues with 98% accuracy.
ServiceNow was selected by a large U.S. county in a 7-figure deal to replace a legacy highly customized IT platform.
A large U.S. agency, it's using ServiceNow as the foundation of its IT modernization strategy. They are consolidating all IT services on ServiceNow, replacing more than 40 disparate tools currently in use.
17 | ServiceNow partners with all three hyperscalers and the top LLM players.
So let's talk a little bit about our great partners. Our ecosystem includes all 3 hyperscalers. They're all great companies. They're language model companies. They're excellent too. Systems integrators, pure-play ServiceNow partners and independent software vendors. They're all building their futures on our AI platform.
18 | Microsoft is partnering with ServiceNow
Think about this. ServiceNow and Microsoft have announced a deep AI integration, connecting copilots, agents and data across Microsoft 365 and the ServiceNow AI platform to deliver seamless orchestration, governance and enterprise-wide automation. The collaboration introduces Microsoft's Agent 365 integration, and it's anchored by ServiceNow's AI Control Tower, and it sets a whole new standard for enterprise AI interoperability, moving organizations from isolated AI experiences to autonomous AI workflows that drive efficiency and return on investment.
19 | The AI players Anthropic and OpenAI are partnering with ServiceNow
ServiceNow and Anthropic have announced an expanded partnership to integrate Claude models more deeply into the ServiceNow AI platform. Through the collaboration, ServiceNow is also bringing leading Claude models into ServiceNow to support secure, compliant AI across numerous industries.
ServiceNow also announced a new collaboration with OpenAI to enable direct customer access to frontier model capabilities, Custom ServiceNow AI solutions and increased speed with no bespoke development required. Under this agreement, OpenAI models will be a preferred intelligence capability for several agentic use cases offered to ServiceNow enterprise customers.
20 | Using OpenAI because of voice, speech, multimodal and multilingual and Anthropic more for coding and building of workflows
So for example, OpenAI, what we're doing around voice AI and speech to speech real-time, multimodal as well as multilingual capabilities. So our CRM products can now have voice capabilities with OpenAI as a preferred model so that we can have a much more differentiated offering using what we know from domains perspective as well as contact and adding the OpenAI speech capabilities into our products.
Similarly, with Anthropic, they have a very good coding agent. A build agent, which is a white coding tool allows any customer to build any workflow on top of ServiceNow, and we use Claude as the underlying technology to generate some of the codes and then we provide the contact, the security, the governance, on top of that using build agent to run those workflows on top of ServiceNow as well.
21 | Model providers are providing 5-10% of value and 90% of IP is built by ServiceNow
So customer guidance is pretty straightforward. They can choose any of the models, everything will work but there might be some of these individual use cases, we believe could really be turbocharged with some of these providers. And typically, in the infrastructure, the model providers are providing 5%, 10% of value and 90% of IP has been built by ServiceNow to really provide that context-driven enterprise use cases out of the box for our customers to get value instantly
22 | ServiceNow’s strong organic strong remains intact, with continued profit margin expansion, and is well positioned to capitalise on the AI trend
In conclusion, 2025 has been an incredible year, and we're just getting started. The world is in the midst of an intelligent super cycle, and ServiceNow is capitalizing on this decisive moment in technology where the strongest companies leverage rapid change to extend their market leadership.
Our recent strategic acquisitions bring us incredible talent and create enormous new market opportunities while solidifying our ability to put AI to work securely across every corner of the enterprise. As we integrate these best-in-class capabilities into the ServiceNow AI platform, we're layering on advantages that position us for even stronger, more durable growth over the long term. Our organic growth engine remains fully intact. Our strategy, complete with a disciplined focus on margin expansion, remains unchanged. But the ambition is larger and our confidence in sustained high organic growth has never been greater.
23 | Expect ServiceNow to keep growing 20% topline and continue EBIT and FCF margin expansion to the bottomline
And so you can count on ServiceNow to ensure that you will see not only best-in-class top line growth, up 20% plus but also continued margin accretion at the bottom line, both from an operating margin and free cash flow perspective.
And given our strong organic operating leverage, we expect to absorb any headwinds to that dilution in '27 and continue delivering operating margin expansion.
➡️ Final Thoughts on ServiceNow
$NOW
The market looks to be overly pessimistic that AI will disrupt it, when the models are actually partnering with it. Its strong revenue growth posits it to be a beneficiary of AI, rather than one who is being disrupted. Solid, stable business, highly recurring revenues with a very long organic growth trajectory (~20% FXN) and very profitable (~FCF 30% margins) run by very solid management and execution. Continue to be well poised to benefit with secular and continued enterprise transformation and productivity gains with agentic AI workflows with their infrastructure/architecture moat of data connectors.