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Accountability Information Management, Inc.
@aiminfomgt
16h
Paint it Black. Many manufacturers focus on product differentiation. Yet the real battleground often occurs earlier—inside the specification process. Confidence. Risk management. Repeatability. Those factors frequently matter more than features. bit.ly/38YpMfL #SpecifierStrategy #ConstructionIntelligence #BuildingMaterials #AIMInsights #IndustrialMarketing

Using Specification Analysis to Create a Marketing Strategy for Paint - Accountability Information...

Interior paints are used in every type of commercial facility. In fact, is there even one facility that does not use some type of paint on their walls or ceilings? For paint manufacturers to increase...

a-i-m.com
Accountability Information Management, Inc.
@aiminfomgt
19h
The End User Question Manufacturers spend enormous effort understanding architects, engineers, and contractors. But sometimes the most revealing question is simpler: What do the end users actually want? The answer often changes the entire specification conversation. bit.ly/3emd3Ye #SpecifierStrategy #ConstructionIntelligence #EndUserResearch #AIMInsights #BuildingMarkets

What End Users Want (from Architects and Engineers,That Is) - Accountability Information Management

Architectural and engineering firms, like other businesses, operate in a climate of increasing flux. Relationships that existed between these firms and their clients have undergone profound changes...

a-i-m.com
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