🌸 Happy Spring Equinox! 🌞 The days are getting longer, the snow is melting, and the trails are calling! 🥾 Spring is the perfect time to shake off winter and hit the trails! 🌿 #HikeNS #SpringHiking

The snow is melting, the peaks are calling, and the trails are finally waking up!🥾✨ campingstoreco.com #Backpacking #SpringHiking #SnowMelt #TrailLife #AdventureAwaits #MountainMagic #GetOutside #WildernessCulture #HikeMore #SeasonChange

Late spring in Hwangmaesan Mountain ⛰️🍃🌸 📍 Hwangmaesan Mountain, Gyeongsangnam-do 📷 Korea Tourism Organisation (Park Chang-seop; Live Studio) . . . #SpringTravel #Hiking #hwangmaesan #황매산 #azalea #진달래 #Mountain #SpringHiking #springinkorea

First crocuses of the season = instant mood boost 🌸☀️ Spring hikes just hit different. #SpringHiking #springadventures

Beautiful day foa a Spring hike! #hiking #ilovehiking #springhiking #outdoors #outdoorfun

#IMTAMemberWeeklyNews: From April 11th to April 17th 1. Club Med Mediterranean Club French Sailboat Cruises Set Sail for a New Era On the occasion of its 75th anniversary, Club Med is introducing the Club Med French Sailboat Cruises to the Chinese market, offering a unique maritime resort experience that blends tradition with modernity, further embodying the essence of French art de vivre. The Club Med French Sailboat Cruises, part of the Club Med Exclusive Collection, set sail from ports along the Mediterranean or Caribbean coasts. Guests can embark on a luxurious journey aboard the new French sailboats, enjoying the all-inclusive service and immersing themselves in a carefree sailing experience. 2. China Tourism Academy and Mafengwo Jointly Release China’s Flower Viewing Tourism Report 2025 Recently, the China Tourism Academy and Mafengwo jointly released "China’s Flower Viewing Tourism Report 2025". As spring arrives, flower viewing and spring outings have become increasingly popular travel choices, fueling the growth of the "springtime economy." Based on thematic research by the China Tourism Academy and multifaceted data from Mafengwo, the report explores key trends, features, and hotspots in flower tourism. It presents a curated list of the “Top 12 Signature Flowers” and the “Top 10 Flower Viewing Destinations” for the year. The study reveals high travel interest and diverse experiences in flower tourism, with growing demand spawning new tourism formats and destinations that offer emotional value and significant market potential. As cherry blossoms, canola flowers, peach blossoms, and azaleas bloom from south to north, new combinations such as “flower viewing sports,” “flower viewing photography,” “flower viewing boutique stays,” and “flower viewing food” are gaining traction. The "flower-chasing journey" is becoming a vivid practice of green cultural tourism and rural revitalization, turning natural beauty into economic value and enriching the lives of everyday people. 3. "Promising Seniors-International Action for Mangrove Ecological Protection in Dara Sakor" Cooperation Agreement Signed Recently, Coastal City Development Group Co., Ltd. and the Communication Fund and Cooperation with Fund of China Ageing Development Foundation held a signing ceremony in Dara Sakor, Cambodia, officially signing the "Promising Seniors-International Action for Mangrove Ecological Protection" cooperation framework agreement. This collaboration aligns with the Belt and Road Initiative and aims to promote the "Promising Seniors" international public welfare brand, establishing an international model for mangrove ecological protection. The agreement marks a significant step forward in both public welfare and environmental protection efforts. 4. New Century Tourism Group Hotels Shine in 2025 Ctrip Reputation List The 2025 Ctrip Reputation List was recently announced, with New Century Tourism Group and its brands, Senbo Tourism and New Century Hotels, standing out. Among the highlights, Moganshan Senbo Resort and Hangzhou Senbo Resort were both selected as part of the Top 100 Global Family Resorts and Top 50 Chinese Family Resorts, ranking 18th and 26th, respectively. This marks their third consecutive year on the list. Additionally, Moganshan Senbo Resort - Yinzhuli Hotel was included in the Top 100 Global Villas list, praised for its private natural landscapes, unique room designs, and high-end, exclusive services. Shaoxing Dayu Kaiyuan Guantang Hotel earned a spot in the 2025 Ctrip Reputation List’s Global Top 100 and China’s Top 50 Local Style Hotels. Hangzhou Qiandao Lake Resort was also included in the Top 100 Global Family Resorts. 5. China Tourism Group Joins CICPE to Boost Market Consumption Potential From April 13 to 18, the China International Consumer Products Expo 2025 (CICPE), co-hosted by the Ministry of Commerce and the People's Government of Hainan Province, is being held in Hainan. China Tourism Group is participating in the event for the fifth consecutive year. The main venue of this year’s expo is the Hainan International Convention and Exhibition Center, with additional duty-free shopping zones set up at the CDF Haikou International Duty Free City and the CDF Sanya International Duty Free City. At the main exhibition hall, China Duty Free Group (CDFG), a subsidiary of China Tourism Group, is showcasing a 600-square-meter booth themed ”Between Square and Circle”. Featuring a transparent and open layout, the booth presents premium global brands and trendy new arrivals through scenographic product displays and immersive experiences, highlighting it’s strength in brand operations. Meanwhile, in the ”Hainan Gifts” section of the Hainan Pavilion, CDFG has curated nearly 50 best-selling products across multiple categories including CDF Health and beauty & fashion, aiming to promote synergy between exhibitions and sales and further unlock market consumption potential. 6. CYTS: "Digital CYTS" Remains a Core Strategic Direction On April 16, China CYTS Tours Holding Co., Ltd. held its 2024 Annual Performance Briefing. During the meeting, the management reaffirmed that building a “Digital CYTS” remains the company’s unwavering strategic direction. CYTS has already established independent digital systems across its various business segments. In areas such as scenic attractions and cultural tourism, the company places strong emphasis on integrating technology with user experience — implementing automated scenic area management, digitalized service layouts, and offering cultural content enhanced by sound, lighting, and visual technologies. 7. Minor Hotels Launches a Revamped and Streamlined Minor DISCOVERY Loyalty Program Minor Hotels has introduced an upgraded and more streamlined version of its loyalty program — Minor DISCOVERY — designed to offer guests more attractive rewards and personalized experiences. The new program replaces previous brand-specific loyalty schemes such as Anantara DISCOVERY, Avani DISCOVERY, NH DISCOVERY, Oaks DISCOVERY, Elewana DISCOVERY, and Tivoli DISCOVERY. The membership login process has also been optimized, allowing for easier access to a transparent and rewarding loyalty experience. Members can now enjoy exclusive benefits at over 560 Minor Hotels properties and more than 850 hotels worldwide through the Global Hotel Alliance (GHA). 8. The 19th Guizhou Tourism Industry Development Conference Held in Anshun, with Representatives from the China Chamber of Tourism in Attendance Recently, the 19th Guizhou Tourism Industry Development Conference was held in Anshun, Guizhou. Centered around the theme “Building a World-Class Tourism Destination Through Integrated City-Attraction Development,” the conference aimed to showcase the new image and dynamic progress of Guizhou’s tourism industry, while serving as a key platform for sharing the “beautiful economy” and exploring business cooperation opportunities. The event featured four main segments: the Opening Ceremony, the Guizhou Culture and Tourism Industry Investment Promotion Conference, the Travel Trade Conference and Guizhou Tourism Product Promotion Fair, and site visits to experience Guizhou’s tourism offerings. Jixiaodong, President of the China Chamber of Tourism, attended and delivered a speech at the Investment Promotion Conference. Executive President Yu Jinfang also participated and shared insights during the event. Other attendees from the Chamber included Executive President Liu Feng, Executive President Representative Pu Lin, and Executive Council Representative and Deputy Secretary-General Li Defu. 🔗#IMTAMembers: @clubmedofficial, China Tourism Academy, CoastalCity, New Century Tourism Group, China Tourism Group, China CYTS Tours USA, @MinorHotelsEUAM and China Chamber of Tourism are members of IMTA. #IMTA #IMTAMemberWeeklyNews #IMTAMember #ChinaTourismGroup #CYTS #MinorHotels #ChinaChamberOfTourism #TourismIndustry #UNTourism #GTEF2025 #ChinaTourism #GlobalTourismCooperation #KenyaTourism #AfricaMeetsChina #TravelChina #ChangbaiMountain #SnowSeason #SpringHiking #HainanTourism #ChinaConsumerExpo #SustainableTourism #TourismInnovation

#IMTAMemberWeeklyNews: From February 4th to February 10th 1. UN Tourism Secretary-General Zurab Pololikashvili Visits China: Emphasizes Global Tourism Cooperation and Discusses Preparations for GTEF 2025 Recently, Zurab Pololikashvili, Secretary-General of the United Nations World Tourism Organization (UN Tourism), led a high-level delegation on an official visit to China. The visit marked a new chapter in the partnership between UN Tourism and China, underscoring their shared vision of advancing sustainable tourism and economic development globally. During the visit, Mr. Pololikashvili reaffirmed UN Tourism’s support for China’s Global Development Initiative (GDI) and the concept of a community with a shared future for mankind, emphasizing the organization's commitment to an inclusive, innovative, and partnership-driven framework aligned with the UN 2030 Sustainable Development Goals. He recognized China as both a major outbound tourism market and a world-leading destination, highlighting its role in driving the digital transformation of the tourism industry and in positioning tourism as a pillar of international sustainable development. While in China, Mr. Pololikashvili met with Pansy Ho, Vice Chair of the International Mountain Tourism Alliance, Executive President of the China Chamber of Tourism, and Chairperson of Shun Tak Holdings, to discuss strategic cooperation and preparations for the 2025 Global Tourism Economy Forum (GTEF). He reiterated the critical role of tourism in driving global economic growth and international collaboration. 2. Kenya Tourism Board Concludes China Roadshow with Grand Finale in Beijing, Ushering in a New Chapter for China-Kenya Tourism The Kenya Tourism Board recently held a successful tourism promotion event in Beijing, marking the conclusion of its three-city China roadshow, following events in Guangzhou and Shanghai. Under the theme "Ecological Wonders, Cultural Fusion, In-Depth Experiences," the event featured immersive presentations and interactive exchanges, showcasing Kenya’s unique tourism appeal to Chinese industry professionals and consumers. 3. Changbai Mountain: A Popular Winter Destination with the Longest Snow Season in Northeast China While spring has already arrived in many parts of China, snowflakes continue to fall on Changbai Mountain in Jilin Province, creating a uniquely enchanting atmosphere. Recently, Changbai Mountain hosted the Spring Snow Hiking Festival, drawing numerous hiking enthusiasts to experience the beauty of snow-covered landscapes and explore its distinctive volcanic geology. A representative from the Changbai Mountain Protection Development Management Committee Tourism, Culture and Sports Bureau stated that in 2023, the destination achieved a dual breakthrough in both visitor numbers and brand recognition. In 2024, the main scenic area welcomed 3.41 million visitors, marking a 24.1% year-on-year increase. Notably, the winter tourism season performed exceptionally well — during the 2024–2025 snow season, the number of visitors broke previous records 38 days earlier than ever before. 4. Hainan Tourism Investment & Development Co., Ltd. Showcases “Seven Brands, Three Premium Lines” at the 5th China International Consumer Products Expo The 5th China International Consumer Products Expo (2025) is being held in Hainan from April 13 to 18. Hainan Tourism Investment & Development Co., Ltd. is making a strong appearance under the theme “Born of Mountains and Seas, Chasing Light Around the Island,” presenting seven core business lines, including HTDF (Hanan Tourism Duty Free) and Dongpo Old Wharf. The company is promoting its role as a developer and investor in international tourism consumption centers, showcasing its innovation and appeal in the tourism consumption sector. This year, Hainan Tourism Investment & Development Co., Ltd. is highlighting three premium themes: International Boutiques, Chinese Cultural Boutiques, and Tourism Service Boutiques. 5. Sante Cableways: 11.34% Year-on-Year Net Profit Growth in 2024 On April 9, Wuhan Sante Cableways Group Co., Ltd. released its 2024 annual report. The company recorded a total operating revenue of RMB 692 million. Net profit attributable to shareholders reached RMB 142 million, marking an increase of RMB 14.46 million compared to the same period last year — an 11.34% year-on-year growth and the third consecutive year of profit increase. Net cash inflow from operating activities amounted to RMB 285 million. 6. Sunriver Holding Group Sees Over 75% Year-on-Year Revenue Growth During Qingming Holiday According to official reports, Sunriver Holding Group Co., Ltd. received a total of 217,700 visitors during the 2025 Qingming Festival holiday, marking a year-on-year increase of 84.62%. The company’s operating revenue reached RMB 13.4 million, up 75.37% year-on-year. Based on consolidated financial data, visitor numbers increased 109.66% and operating revenue rose 96.13% compared to the same period last year. As a leading cultural and tourism enterprise in China, Sunriver Holding Group boasts a wide range of scenic resources across several provinces, including Huanglong Cave in Zhangjiajie, Fenghuang Ancient Town, and Danxia Mountain — many of which are World Heritage Sites and rated as national 5A-rated tourist attractions. 7. Thai Prime Minister Deepens Strategic Cooperation with Trip.com to Promote the Songkran Festival As the Thai New Year 2025 approaches, Thai Prime Minister Paetongtarn Shinawatra recently announced that the “Maha Songkran World Water Festival 2025” will be held from April 11 to 15 at Sanam Luang Square in Bangkok. The Thai government, in collaboration with Shanghai Ctrip Business Co., Ltd. and other global tourism brands, will host a month-long celebration across various locations in Thailand throughout April. On the Trip.com platform, searches for destinations such as Bangkok and Chiang Mai surged by 120% during the 2025 Songkran Festival period. Bookings for travel from mainland China to Thailand increased by 93% compared to the previous week, with Shanghai, Beijing, Shenzhen, Guangzhou, and Chengdu emerging as major source cities. To attract international travelers, the Thai government has partnered with Trip.com and local Thai businesses to launch the “Grand Songkran Grand Privileges” campaign, offering up to 80% discounts on hotels, flights, and travel packages, along with opportunities to win free travel prizes. Prime Minister Paetongtarn extended a warm invitation to Chinese tourists, stating, “Thailand is fully prepared. The Ministry of Interior, the Ministry of Transport, and the police will ensure the safety and convenience of all visitors. We welcome everyone to immerse themselves in the joy and blessings of Songkran.” 8. 2025 Baili Landscape Human-Vehicle Relay Across the Flower Sea Kicks Off On April 7, the 2025 Baili Landscape Human-Vehicle Relay Across the Flower Sea officially kicked off with great enthusiasm in the Baili Azalea Management Area. The event is hosted by the Bijie Municipal Bureau of Sports and the Management Committee of the Baili Azalea Management Area, and organized by the Bijie Sports Center and the Baili Azalea Administrative Area Bureau of Culture, Sports, Radio, Television and Tourism. Blending breathtaking natural scenery with teamwork and endurance, the event attracted 117 teams and 417 athletes from across China. It served not only as a competition of strength and speed but also as a showcase of strategy and team coordination. The race featured two categories: the Summit Group (110 km) and the Challenge Group (63 km). The course passed through several scenic spots, including the Baili Azalea Scenic Area (a national 5A-rated tourist attraction), the Fangjiaping Scenic Area (4A-rated), and Baili Azalea Lake, offering participants a thrilling "dance between people and vehicles" amidst vibrant seas of blooming azaleas. 🔗#IMTAMembers: @gteforum_, @magicalkenya, Changbai Mountain Protection Development Management Committee Tourism, Culture and Sports Bureau, Hainan Tourism Investment & Development Co., Ltd., Wuhan Sante Cableways Group Co., Ltd., Sunriver Holding Group Co., Ltd., @tripcomgroup, and Management Committee of the Baili Azalea Management Area are members of IMTA. #IMTA #IMTAMemberWeeklyNews #IMTAMember #UNTourism #GTEF2025 #ChinaTourism #GlobalTourismCooperation #KenyaTourism #AfricaMeetsChina #TravelChina #ChangbaiMountain #SnowSeason #SpringHiking #HainanTourism #ChinaConsumerExpo #SustainableTourism #TourismInnovation #SanteCableways #2024FinancialResults #QingmingHolidayTourism #TourismGrowth #SongkranFestival2025 #ThailandTravel #HumanVehicleRelay2025 #BailiAzaleaScenicArea

If your jacket can't survive trailbreaking, are you even outdoors?🌲🌨️ #cameloutdoor #camelcrown #cameljacket #SpringHiking #CampingGear #CampingLife

⛺️Sunny breakfasts, stormy stargazing - family bonding upgraded👨👩👧👦 #cameloutdoor #camelcrown #cameltent #SpringHiking #CampingGear #CampingLife

⛈Where others see rain, we see liquid sunshine🌅 #cameloutdoor #camelcrown #cameljacket #SpringHiking #CampingGear #CampingLife

Granite handshakes leave no trace📸 #cameloutdoor #camelcrown #cameljacket #SpringHiking #CampingGear

❄️When your jacket needs to shift gears faster than your ski bindings⛷️ #cameloutdoor #camelcrown #cameljacket #SpringHiking #CampingGear #campinglife

📷 Spring Photo Challenge! I want to see your best early-season mountain moments. Whether it's muddy boots, snowy peaks, or alpine sunrises—share your view! Drop your favorite spring hike photo below…. I dare you! PS: Extra points for examples of Leave No Trace in action! #SpringHiking #14ers

🌸 Happy Spring Equinox! 🌞 The days are getting longer, the snow is melting, and the trails are calling! 🥾 Spring is the perfect time to shake off winter and hit the trails! What’s your favorite trail to hike in the spring? Drop it in the comments! ⬇️🌿 #HikeNS #SpringHiking

Sunshine on slopes, frostbite in shadows. Spring's game of extremes.#cameloutdoor #camelcrown #SpringHiking #CampingGear #HikingLife #CampingLife #FishingLife #TrailRunning

Carve the slope, own the moment. 🎿 #cameloutdoor #camelcrown #cameljacket #SpringHiking #CampingGear #CampingLife #mountainview

Ride the wild, own the mountain. 🎿 #cameloutdoor #camelcrown #cameljacket #SpringHiking #CampingGear #CampingLife

Adventure doesn’t take weekends off 🚵Details define the journey. #cameloutdoor #camelcrown #cameltent #SpringHiking #CampingGear #CampingLife

Spring is in the air! 💐Pair our new hiking jacket with your partner. Let's explore together. 🥰#CamelOutdoor #CamelCrown #CamelJacket #springhiking #coupleadventures #outdoorstyle #hikingfashion #naturephotography #exploremore #hikingadventures #couplegoals #hikingoutfit

Tomorrow we go again #Glenco #BlackScottishAdventurers #SpringHiking #GoodWeather