Before release… the audience is already forming habits.
Margo’s Got Money Troubles
📊 96 early signals
🌍 Yandex YouTube driving discovery
📺 Multi-platform episode engagement forming
This isn’t just awareness.
This is binge behavior starting early.
The move:
👉 Scale where viewing is happening
👉 Reallocate toward repeat engagement
👉 Stabilize how it connects to your platform
Because in TV…
momentum = retention
rg-intel.com/research/post.p…@AppleTV#TVMarketing#StreamingStrategy#AudienceGrowth#RGIntel#GXI
[IN CONVERSATION] French media giant Canal is shutting down Showmax, the streaming platform developed by MultiChoice Group, in a move prioritising profitability over subscriber growth. Leslie Adams, Director at Reach Africa, told CNBC Africa that the company will consolidate content onto a single platform, focusing on cost efficiency and strengthening both digital and linear services.
The decision highlights Canal ’s investment in local African content as a competitive edge in a capital-intensive streaming market.
CNBC Africa's @Retha_Jae reports.
#CNBCAfrica#Showmax#CanalPlusAfrica#StreamingStrategy
📚🎧 Spotify Technology SA $SPOT ampliará su plataforma para vender libros físicos mediante una alianza con Bookshop.org, extendiendo su apuesta más allá de los audiolibros y reforzando la competencia frente a Apple Inc $AAPL y Amazon.com Inc $AMZN 📦
El despliegue arranca esta primavera en EE. UU. y Reino Unido; Bookshop.org gestionará precios, inventario y envíos. Spotify también lanzará “Page Match”, para alternar lectura y escucha escaneando páginas, y sube el precio Premium a $12,99 en algunos mercados. El movimiento llega con el mercado de libros físicos estancado, presionando a editores como News Corp $NWS.
#Audiobooks#Ecommerce#StreamingStrategy
Apple TV proves their brand vision is about endurance, not instant hits. Renewing
#TheMorningShow for Season 5 reflects a strategy that prioritizes premium storytelling and steady brand building over trending metrics.
That’s how real streaming leaders play the long game!
#ContentMarketing#StreamingStrategy@AppleTV@PopBase
Harry & Meghan’s $100M Netflix Deal Ends in September
Prince Harry and Meghan Markle’s blockbuster $100 million Netflix contract, signed in 2020, will not be renewed when it expires in September 2025, signaling a shift in the streaming giant’s strategy away from multi-project deals. Their 2022 docuseries Harry & Meghan broke viewership records, but later projects like With Love, Meghan (No. 383, 5.3M views) and Polo (No. 3,436, 500K views) underperformed. Despite no bad blood, insiders say the partnership has run its course. A second season of Meghan’s lifestyle show is still set for fall. Could Paramount be their next move?
Image Credit : sussexroyal | Instagram
#NetflixSplit#RoyalMedia#PrinceHarry#MeghanMarkle#NetflixDeal#Archewell#WithLoveMeghan#HollywoodNews#StreamingStrategy#netflix#hollywood#deal#Duke#entertainment