I've plenty of praise for @leenjones and "return on content" @hilarymarsh—and the refreshing turn to content performance they've championed at events like @sanity_io's #StructuredConf22 and this past @ConfabEvents.
In case you missed it, the Layer Caker demo at #StructuredConf22 was absolutely 🤩 and while Sanity isn’t domain specific, there’s _so much_ you can do with food structured content.
youtu.be/IlKrtImLltY
Sometimes you have to step away to see how AWESOME the products your teams build are.
Sometimes be deep in product development focusing on your role, sometimes step back and appreciate it all. 🥺🥺 #StructuredConf22
“Good content is on a mission to solve human problems. And when content is the product, it really has to be there for its audience whenever they need it, wherever they need it, in all kinds of different forms.”
– @gillianmae of @MorningBrew#StructuredConf22
Can #structuredcontent boost revenue by 753%?
(Spoiler alert: yes. And you can prove it.)
"Adding even a little structure to content makes measuring it more efficient, meaningful, and actionable." – @leenjones at #StructuredConf22#contentstrategy
Structured content = speed and scalability
“Since we're in a structured content world, we were able to treat our content as data and dynamically update thousands of content logs in just a matter of minutes.”
– @mitchellposk of Restaurant Brands International
#StructuredConf22