Chad NRG: Kristin Cavallari Is Selling Fizzy Muscle Water At Target
So Kristin Cavallari is putting protein in a sparkling drink called Fizzen and dumping it into Target aisles nationwide. I'll be honest, the moment a reality star launches a fitness brand through a 'talent venture studio,' my internal PR alarm starts screaming. It's the classic 'I need a recurring revenue stream that isn't sponsored Instagram posts' pivot we've seen a thousand times. Is there actually collagen and zinc in there, or is this just high-fructose aesthetic meant to look good in a gym bag? I’ve sat in those same pitch meetings where they tell you the product doesn't matter as long as the label looks expensive. If it doesn't taste like chalk, it’s probably because there’s nothing in it. I'm going to go buy twelve cases just to see if I can feel my muscles 'fizzening' or if I’m just being marketed to by Laguna Beach's finest business mind.
#fitnesstrends #celebritybrands #targetfinds #gymlife
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