Let’s talk about naming your business.
It matters. A lot.
We went with Brushworks because it says exactly what we do, we work in brush. Simple, clear, direct.
Is it perfect? Not exactly.
Some people think we’re a painting company (I do have a killer Sherwin Williams discount though).
That’s where a good logo helps tell the rest of the story.
What I like about the name is how flexible it is:
- Brushworks (forestry mulching)
- Snoworks (snow removal)
- Liteworks (light excavating)
- Treeworks (tree service)
Same structure. Easy to expand.
Most good names are already taken somewhere.
Just make sure it’s not registered where you plan to operate.
You don’t need national exclusivity, just local availability.
Now here’s what NOT to do:
- Don’t name the company after yourself.
This used to work. People saw it as personal and trustworthy.
But culture has changed. Now it just feels egotistical.
Unless your last name is Ford, Carnegie, or Rockefeller, leave it off the truck.
- Don’t pick something confusing.
“Burnt Wick Landscaping” sounds like you sell candles, not cut grass.
- Don’t cram everything in.
Long, cluttered names don’t stick.
If you’re stuck, sure, you can go the safe route:
“Service City” or “City Service”
Columbus Lawn Care
Dayton Tree Removal
It works. But it’s forgettable. And tough to build a real brand from it.
Your name should:
Say what you do
Be easy to remember
Leave room to grow
Nail that, and you're already ahead.