What's Winning on Unity Ads This Summer? Our latest Creative Intelligence Report reveals what's winning on Unity Ads right now, and it’s not what you'd expect. 🔥 "Satisfying ASMR Sorting" creatives are driving 38% IPM and 42% Day-1 retention. 📷 Fast-paced Match-3 speedruns? They're losing steam, with install rates down 19%. As casual gamers settle into longer, more relaxed play sessions, the biggest winners are leaning into satisfying visuals, calming gameplay, and summer-inspired aesthetics. Inside the report: 📷 Fatigue signals to watch before performance drops 📷 A ready-to-use creative brief for your next winning campaign Don't get caught scaling last month's creative strategy. 📷alison.ai/resources/blog/ali…#MobileGaming#UnityAds#CreativeStrategy#UserAcquisition#GamingMarketing#CreativeIntelligence#AdCreative#MobileGrowth
Gaming attention moves across screens. Now activation can too.
Unity has partnered with @IndexExchange to extend premium mobile gaming inventory and first-party gaming audiences into a cross-screen workflow across mobile and streaming TV.
What this unlocks:
✅ Portable gaming audiences
✅ First-to-market activation beyond in-app
✅ New ways to drive full-funnel impact across screens
Explore what’s possible: on.unity.com/IndexExchange#Unity#UnityAds#Programmatic#GamingAds#AdTech
We’re proud to share that Unity is now part of @IABEurope's Transparency & Consent Framework (TCF).
This reflects our continued commitment to privacy, transparency, and compliant data practices across the digital advertising ecosystem in EEA.
👉 Learn more about this partnership: on.unity.com/IABEuropeTCF
💬 Reach out to us directly to help achieve your advertising goals in EEA: on.unity.com/TCFContactUs#UnityAds#AdTech#Programmatic#IABEurope#GDPR
I let my kid play Subway Surfers.
I watched the network traffic.
In seconds it contacted:
Facebook, Google Ads, UnityAds, Vungle, InMobi, Moloco, Fyber, Branch…
This is a children’s game.
So what are these actually doing? 🧵👇
Mobile game devs: Safe, legal code isn't optional! Learn to implement Unity Ads carefully. Don't risk your game's future on sloppy integration. #GameDev#UnityAds