DECEMBER 18th โ๏ธ Snap AR x Charmaine Lee
Today, let's explore the innovative world of
#SnapAR with Charmaine Lee. SnapAR is redefining
#socialAR experiences with self-expression and storytelling. Whether you're a seasoned
#ARdeveloper or just starting out, Lens Studio has everything you need to design, develop, and test AR experiences.
With its latest update to
#LensStudio5, the platform now offers enhanced performance, faster load times, and innovative features like
#GenerativeAI for texture and face mask generation. This powerful tool, initially launched in 2017, has revolutionized
#AR content creation, empowering over 330,000 creators to produce more than 3.5 million Lenses.
Social AR experiences can bridge the gap between
#immersive and
#physical, allowing users to interact in magical worlds while connecting meaningfully with others. Snapchat showcases how
#AR can be a powerful tool for building communities.
#GetSocial with
@charmaine_klee ๐ฌ
Product Manager for
#LensStudio at Snap AR working on all things AR development. Most recently, Lens Studio won an
#AuggieAward for Best Authoring Tool at
#AWE2023, for powering all AR on Snapchat,
#CameraKit and
#Spectacles with 250M active users โ
๐ญ. ๐ช๐ต๐ฎ๐ ๐บ๐ฎ๐ธ๐ฒ๐ ๐ณ๐ผ๐ฟ ๐ฎ๐ป ๐ถ๐ป๐ฐ๐ฟ๐ฒ๐ฑ๐ถ๐ฏ๐น๐ฒ ๐๐ผ๐ฐ๐ถ๐ฎ๐น ๐๐ฅ ๐ฒ๐
๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ?
Self-expression and storytelling are at the heart of social experiences, and therefore the key drivers of
#socialAR as well.
An incredible social AR experience can come in many forms but they almost always seamlessly bridge the gap between feeling fresh and novel with delightful
#UX, while still being technically highly performant. Most importantly, the experience enables connection and a sense of belonging.
๐ฎ. ๐ช๐ต๐ & ๐ต๐ผ๐ ๐ฐ๐ฎ๐ป ๐๐ฅ ๐ฏ๐ฒ ๐๐๐ฒ๐ฑ ๐๐ผ ๐ฏ๐๐ถ๐น๐ฑ ๐ฐ๐ผ๐บ๐บ๐๐ป๐ถ๐๐?
There are awesome communities around everyday builders and users of
#XR. This includes everything from using worldwide AR trending filters on social media, and in-person gatherings like
#MITRealityHack,
#TechVisionsNYC (formerly ARKIt-NYC), AWE โ all the way to Discord channels like the one we have for SnapAR.
And let me break the rules a bit around โ
#ARโ here, because VRChat Inc. is definitely an awesome
#socialXR platform that everyone should immerse themselves in to see how XR is the inevitable future of shared
#socialculture.
๐ฏ. ๐ฆ๐ผ๐บ๐ฒ ๐ณ๐ฎ๐๐ผ๐ฟ๐ถ๐๐ฒ ๐๐ผ๐ฐ๐ถ๐ฎ๐น ๐๐ฅ ๐ฒ๐
๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ๐ ๐๐ผ ๐ณ๐ฒ๐ฎ๐๐๐ฟ๐ฒ ๐ฎ๐ป๐ฑ ๐ผ๐๐ต๐ฒ๐ฟ๐ ๐ฐ๐ฎ๐ป ๐๐ฟ๐
Theyโre all over
#Snapchat of course! But I also love seeing
#CameraKit in the wild like this one from SoFi Stadium:
lnkd.in/eE5TGwYS.
Bonus mention:
#UnitySlices: Table is a social passthrough experience we built at
#UnityLabs, it still remains one of those most special and delightful XR experiences Iโve ever felt.
Big thank you to the team for joining the conversation! ๐โจ Look forward to seeing 2024 creations.
#SnapAR #AugmentedReality #AR #SharedAR #SocialAR #XR #AugmentedExperiences #LensStudio5 #CreatorTools #GetSocial #WinterWonderland