Diamond District Drama: TraxNYC Confronts Akay Diamonds in Viral Fraud and Brawl Incident
In the high-stakes world of New York City’s Diamond District, where millions in jewelry change hands daily, a dispute over a single gold bracelet escalated into a physical confrontation, arrests, and widespread social media attention in early January 2026.
Maksud “Trax” Agadjani, the 39-year-old owner of TraxNYC—a popular luxury jewelry retailer known for its flashy custom pieces, celebrity clientele, and strong social media presence—accused rival jewelers at Akay Diamonds of scamming one of his customers. According to Agadjani, Akay Diamonds sold a diamond bracelet for approximately $22,000 (or $21,000 in some reports), presenting it as a TraxNYC-quality piece made with 14-karat gold. Independent testing allegedly revealed it was only 10-karat gold, with lower-quality diamonds.
TraxNYC reportedly refunded the customer out of pocket and confronted the Akay brothers at their booth inside the shared space at 64 West 47th Street. Videos posted by TraxNYC show him angrily demanding repayment and exposing what he described as fraudulent practices, including the misuse of his brand’s reputation.
Tensions boiled over quickly. The confrontation turned physical, with Agadjani claiming he was assaulted, spat on, and choked with his own gold chain, leaving visible marks on his neck. He was taken to Bellevue Hospital for treatment. Staff from TraxNYC intervened, and the incident was captured on video, rapidly going viral across Instagram, TikTok, and other platforms.
George Akay, 46, and Freddy Akay, 42, owners of Akay Diamonds and residents of New Milford, New Jersey, were arrested and charged with assault. A third individual received a summons. The brothers pleaded not guilty.
Background on the Parties Involved
TraxNYC, founded by Agadjani (who has Azerbaijani-American roots), has built a reputation for bold marketing, including high-profile stunts and direct customer engagement. The business occupies space in the Diamond District and has grown significantly through social media.
The Akay brothers have ties to the region through family background often described in discussions as Turkish or Syrian-Turkish (sometimes noted as Assyrian/Syrian Christian with connections to areas like Turkey). They operate Akay Diamonds as a booth or neighboring business in the same building.
The incident highlights ongoing issues in the jewelry trade, where brand trust, gold karat misrepresentation, and booth-sharing arrangements can lead to customer confusion and disputes. Trax urged other affected customers to demand refunds and warned the industry about similar practices.
Aftermath and Impact
The viral videos boosted TraxNYC’s visibility, with reports of significant follower growth. Agadjani has indicated plans for further legal action, including potential lawsuits. The Akay Diamonds booth reportedly saw reduced activity following the event.
As of mid-2026, the legal proceedings continue, and the case serves as a reminder of the intense rivalries and high financial risks in one of the world’s most famous jewelry hubs. The Diamond District, long a center for wholesale and retail gems, continues to blend old-school business with modern social media drama.
This story underscores the importance of verifying gold purity, seller credentials, and product origins in luxury purchases. For those in the market for fine jewelry, experts recommend independent appraisals and dealing with established, transparent vendors.
A CONSTANT NIGHTMARE ✡️
Israeli jewelers are scamming countless people in New York.
Their interpretation of the Talmud teaches it’s permissible to deceive and steal from the gentiles.
The people had enough.
The collective anger is boiling.