Watch “Mobile Video: Understanding the On-the-Go Viewer” on demand to learn how the challenges of mobile video can be turned into opportunities. → bit.ly/2IWAat8#ott#mobilevideo#VideoAdSummit
Read our latest blog post to learn why mobile is critical for the future of streaming video, and other takeaways from last week's #VideoAdSummit. bit.ly/31cV2VC
Last week's #VideoAdSummit was full of insights about the present and future of #OTT and video advertising. Check out the most important takeaways in our latest blog post ➡️ bit.ly/31cV2VC
Read our latest blog post to learn why mobile is critical for the future of streaming video, and other takeaways from last week's #VideoAdSummit. bit.ly/31cV2VC
Robert Aitken of @Deloitte sees #OTT video consolidation ahead, with fewer players exploiting multiple revenue sources included (both) advertising and subscription support: “The winners are going to have to expand in all those models.” #VideoAdSummit
One motivation for @Roku’s decision to launch its own ad-supported video channel? The No. 1 search term among Roku users is “free,” per VP Global Ad Sales Alison Levin. #VideoAdSummit@
AT&T’s addressable ad business is growing, with 18.7 million U.S. homes now attached to AT&T pay-TV platforms enabling addressable ads, per @Xandr76’s Christina Beaumier. #VideoAdSummit
Interactive content is on the rise with @netflix , @YouTube , and @Walmart all experimenting, however we must be mindful of how quickly it can be adopted and how consumers will engage #VideoAdSummit@VideoNuze
New detail from @prnaylor of @Hulu: 28 million subscribers translates to 82 million people who watch some flavor of Hulu; of those, 70% (or 58 mil.) are addressable via advertising platforms. #VideoAdSummit