Hublot MP-10 reframes time through motion.
Created by Tendril for Hublot, the unveiling film explores the MP-10 through precision manufacturing and refined styling. Each innovative component is given space to breathe, from microscopic surface details to the engineered choreography of movement and power reserve. Wireframes, data-driven forms, and mechanical camera motion work together to express the rigor and intention behind the fabrication process.
A cinematic study of craftsmanship where raw energy, restraint, and precision coexist.
🏆 Motion Awards Winner
Commercial » Single Spot
Studio: Tendril | Client:
@hublot
Head of Hublot Studio: Yann Lauener | Hublot Executive Producer: Frédéric D’alberto
Creative Director: Chris Bahry | Director: Joey Recoskie
Executive Producer: Mary Anne Ledesma | Producer: Brittany Sheahan | Coordinator: Tyler Wong
Art Director: Daniel Lepik
3D Design: Sylvain Gaussens, Yeseong Kim, Rita Louro, Rafa Cezar, Daniel Lepik, Joey Recoskie
Model and Rig: Flavio Diniz, Marcelo Souza | Animation Lead: Will Sharkey
3D Animation: Rafa Cezar, Sam Tato, Will Sharkey, Joey Recoskie
Houdini Sim: Arnis Vitols, Sylvain Gaussens, Yeseong Kim
2D Design and Animation: Rafa Cezar, Rafael Ramirez
Lighting and Rendering: Brad Husband, Yeseong Kim, Joey Recoskie
Compositing: Astrid Cardenas, Brad Husband, Corey Larson
Sound Design: CYPHER
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