My 2nd concept submission.
After completing my first concept for
@Internetmoneyio, I wanted to explore another side of the brand.
The first direction was more institutional and system-based. This second concept carries more character while still keeping the logo simple, scalable, and usable as an app icon.
The idea is a wizard hat over a coin.
1. The spark behind the idea
A coin is already a clear symbol of money, value, and ownership. But in crypto, coin-based logos can easily feel expected. Circles, shields, chains, arrows, and abstract tokens are everywhere.
I wanted this concept to stay connected to finance, but with a stronger memory.
The wizard hat brings that extra layer. It suggests knowledge, creation, protection, and the ability to understand systems that seem complex from the outside. That connects naturally to crypto, where understanding the system changes how much control a person has.
This is not fantasy used as decoration.
It is fantasy used as a metaphor.
2. Why it fits Internet Money
Internet Money represents self-custody, permissionless access, privacy, and financial independence. Those ideas require more than simply using a wallet. They require the user to understand what they hold and why control matters.
That is where the wizard direction fits.
A wizard is culturally tied to intelligence, creation, and shaping outcomes through knowledge. In the context of
@Internetmoneyio, that becomes a symbol for people who choose to move outside traditional financial gates and hold control directly.
I also noticed that
@BrotherKDG has shared design ideas with a fantasy, wizard, or mage-like direction before. That made this concept feel even more relevant to explore, because it connects with a visual language that already feels close to the personality around the brand.
The hat gives the mark character. The coin keeps it grounded in money. The star adds a small point of clarity and signal.
Together, the logo becomes simple, recognizable, and different from the usual crypto mark.
3. The app icon test
I imagined this logo where users would actually see it every day: on a phone screen.
At that size, people do not study details. They recognize shapes.
The wizard hat creates a clear silhouette. The coin gives the icon context. The blue accent ties it back to Internet Money’s visual identity. Even when reduced, the mark still feels readable and distinct.
Internet Money is something people open, use, and trust. The logo has to work beyond a presentation board. It needs to survive as an app icon, favicon, browser mark, and social profile image.
4. Light and dark mode
The concept is built for both light and dark mode.
In dark mode, the mark feels more private, secure, and focused. In light mode, it becomes cleaner and more accessible. The mood changes, but the identity stays the same.
It's important for a digital brand. Internet Money lives across apps, websites, browser extensions, and social platforms, so the logo should adapt without losing recognition.
5. The philosophy
The deeper idea behind this concept is simple:
• Money becomes more powerful when the person holding it understands it.
Traditional finance often asks people to trust the system. Crypto gives people a chance to understand the system. Self-custody brings that control closer to the user.
That is the reason this concept felt worth exploring. The wizard brings knowledge and creation. The coin brings ownership. The full mark becomes a compact symbol for people who want control instead of permission.
6. Final view
This second concept is built around character, recognition, and meaning.
It keeps the financial connection through the coin, adds personality through the wizard hat, and uses the star and blue accent to align with the Internet Money identity.
The idea is bigger than "money on the internet".
It is about understanding your value, holding it directly, and moving without waiting for permission.
🪄 💰