What do a goat farmer, an artisan soap maker, a drupal developer, and an an ecommerce data analytics CEO have in common? They’re all the same guy —
@Sean_Larkin, the CEO and Founder of
Fueled.io has quite the story to tell.
Right now, his core focus is democratizing data for ecommerce brands (and he’s got a LOT of great advice there), but he’s also done a lot of other interesting things as well. Sean talks about his early days of learning Drupal while he was a raft guide with 4 kayaks on his Toyota Scion and how one thing lead to another.
In this episode of the Up Arrow Podcast, we dig into:
✅ Why using an analytics tool isn’t enough, you need to OWN your data (and how to do that)
✅ The difference between 1st party data, 3rd party data, zero party data, and my proposal for i party day (imaginary numbers)
✅ Making sure you’re covering overhead and not falling into The ROAS Death Spiral
✅ Ethical dilemma of a business to make profits, but also take care of the world
✅ The baby brother and sister of ChatGPT and Bard AI
✅ Using a lot of the other great data analytics tools out there like
@Segment,
@FaradayFuture,
@Wunderkind,
@AnalyticsCloud,
@Google BigQuery,
@Amazon Redshift,
@SnowflakeDB,
@Snowplow,
@HightouchData, Sensus, and more.
✅ Plus, a congratulations on 5-years of sobriety!
And for those that like to stick around for the fun stuff, we also get into our shared love for Ohio High School sports (McKinley vs. Massillon football), and a special shoutout to my buddy,
@RyanSchmidt and his dev agency,
@skycatchfire
Plus, if you like the farm life, we talk about raising goats, chickens, ducks, bees, and even meat rabbits. This takes the whole “touch grass” thing on Twitter to an entirely different level LOL.
Lastly, a big shoutout to the wonderful Brooke Sherwood for making the introduction (and I’m super sorry for butchering your name… its not even remotely hard to pronounce, I just screwed up and I would rather own my mistakes instead of “re-record”).
elumynt.com/blog/the-value-o…
#retail #ecommerce #analytics #data #AI #awkwardpodcastmoments #holdouttest #DNVB #attribution #lastclick #networking #podcast #drupal #opensource
Oh and if you're bold enough to listen past 16 minutes, you'll discover just how ridiculously far I'm willing to take some of these dares on my podcast :)