@sean_larkin profile picture
Sean Larkin @sean_larkin

eCommerce Strategist. Co-Founder of Fueled.io. Goat Farmer.

Joined February 2008
  • Tweets 1,581
  • Following 930
  • Followers 886
38 Photos and videos
Join us on April 5th for our first #OpenSource #eCommerce #Hackathon (In Boulder, CO, and Virtual). commerce-schema.org/docs/com… Sponsors: @Fueled_io, @the_cube_dev, @AirbyteHQ, @dbt_labs, @BigCommerce, @Feedonomics, @RudderStack, @census, and @faradayai_
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Been heads down on a bunch of mid-market @Fueled_io launches this month. But I've been getting a lot of questions about "The Modern Data Stack" for eCommerce, so I quickly put this together tonight: figma.com/file/fCkYgpk7Zp2Et… Updated blog post(s) on the topic coming soon.

The Modern Data Stack for eCommerce

Created with FigJam

figma.com
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Thank you @JeremiahPrummer for noticing @Fueled_io is the 14th most popular @Shopify app for Customer Analytics (out of 138 apps in this category). We're right there in the mix with some incredible apps. Our goal is to hit the #1 position in Q1 2024! ⛽ 🚀
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New blog post on @Fueled_io's @Shopify integration for @segment: fueled.io/blog/a-case-for-pa…
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I don't give a fish about attribution - at least not in and of itself. I do care a lot about helping brands improve their #ROAS by up to 25% by sending better 1st-party data to their ads platforms. That's why #attribution tracking matters. That's why 1st-party data matters.
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I love zero-party data too, and we collect it. But the problem with a lot of zero-party strategies is that they require staff time to interpret and then operationalize. Collecting better data can quickly make you more money, without requiring more of your time.
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Fanboy post. Just spoke with one of my heroes, @bryce of @indievc. If you haven't read bryce.medium.com/were-sellin… get on it. Thanks @thedavidprice for making the intro. We need more people like the two of you supporting entrepreneurs & helping the next generation of startups.

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Guess when this headless Shopify merchant installed Fueled? Literally overnight @Fueled_io boosted signal into Facebook by 250%. #headless #Shopify #Facebook #Attribution #pixels #CookiesArentDeadJustDifferent
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This week is the biggest in @fueled_io's history. We're releasing our advanced features for self-service install on Shopify. This includes our Google Tag Manager integration. Merchants can extend Fueled's attribution model with their own custom events. learn.fueled.io/apps/shopify…
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Hey @ShopifySupport - The partner support page seems to be down at the moment. Can't start a chat with y'all. (Generally, love this experience. You make it super easy to get in touch.)
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I see so many @BigCommerce merchants missing out on key features in @Google Ads. @Fueled_io can solve these issues for the cost of a monthly pizza dinner!
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Take us out to dinner each month and immediately see a return - without doing any work.
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3⃣ Most merchants aren't leveraging Google Analytics events for "Remarketing tags" b/c of simple setup issues.
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2⃣ Even fewer merchants are using "Conversion-Based Lists" for building lookalikes, exclusion lists, and retargeting campaigns.
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1⃣ Very few leverage "Enhanced Conversions" - which can improve match rates by 4x. Google reports that this can improve conversion rates by 3.5% automatically.
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Hey Interwebs, got any SaaS product marketer recommendations? I've gotta eCom friend looking for a 1-2 month engagement with an independent contractor who will write GTM copy.
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Our upcoming Shopify feature release for @Fueled_io is going to be rad. We believe it's the easiest-to-use, most configurable, and "hardest to break" attribution suite for Shopify:
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6️⃣ Fully ready for headless.
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Replying to @Fueled_io
5️⃣ Shopify Web Pixel integration for tracking checkout steps.
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Replying to @Fueled_io
4️⃣ Track website purchases (and upsells) client-side, while tracking POS and recurring billing events server-side - with full support for GA4 and FB CAPI
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Replying to @Fueled_io
3️⃣ Google Ads Enhanced Conversion tracking (Improve match rates by 80%, improve CAC automatically be 3.5% according to Google's own stats)
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