I wrote the cover story of the February issue of The Atlantic. It builds on a lot of reporting I did throughout 2024, and I'm really proud of it. It’s called: THE ANTI-SOCIAL CENTURY The thesis: Rising solitude is the most important social fact in American life today. The historic amounts of time that Americans spend alone and in their homes is reshaping the consumer economy—from dining to entertainment to delivery—warping our politics, alienating us from the realities of our neighbors and villages, and changing our very personalities. Here are the basic facts: 1. In the last few years, in-person socialization has declined, for every demographic group, to its lowest point on record 2. The typical American is now alone more than in any period where we have decent data, going back to at least 1965 3. Americans now spend an extra 99 minutes in their homes compared to 2003—a trend that crept up slowly before the pandemic, before exploding and remaining at a seriously elevated level. As Princeton’s Patrick Sharkey wrote in a 2024 paper, the homebound trend isn't just about remote work. Homebound life has “risen for every subset of the population and for virtually all activities” from eating to praying. 4. America's social depression is far-reaching. The share of adults having dinner or drinks with friends on any given night has declined by more than 30% in the past 20 years. The share of boys and girls who say they meet up with friends almost daily outside school hours has declined by nearly 50%. I don’t think these trends are simple. In many cases, they’re not even simply bad. (Ordering delivery: totally fine! Eating more meals alone, year after year after year: not so great!) But to see these trends—and their effects on American society—more clearly, I thought this phenomenon needed an anchoring, a naming, a media artifact for people to talk about, even if only to point out that I’m wrong. So, I wrote this.

Unlock the secrets to successful B2B PR with industry veteran Michelle Garrett @PRisUs, our guest for this episode. Michelle, a former journalist turned PR consultant, shares her incredible journey from working with tech giants like HP and Adobe to focusing on B2B clients. Learn how #PR plays a crucial role in building and maintaining a company's reputation in today’s fast-paced, AI-driven world. Discover Michelle's best practices for integrating PR into your overall #marketing strategy and the essential steps for crisis preparedness to protect and recover your brand's reputation. Collaboration is key, and Michelle sheds light on the powerful synergy between PR, marketing, and social media teams. She explains how to amplify #content reach and effectiveness by breaking down departmental silos. Michelle also addresses the evolving PR landscape, the cautious use of #AI, and the irreplaceable value of human expertise. Get ahead of your year-end content planning with tips and insights from Michelle, and learn about must-attend events like Content Marketing World that can shape the future of PR. Join us for a forward-thinking conversation packed with actionable strategies to elevate your B2B PR game. amazon.com/B2B-That-Gets-Res… #socialmedia #socialmediamarketing #publicrelations #CMO

Wondering how B2B PR differs from B2C and how to nail your strategy? 🤔 We chatted with PR expert, @PRisUs, to give you the inside scoop! Check out our guide to learn more: muckrack.com/blog/2024/08/15…