Amazonは、サードパーティのデータフィードを通じてShop Directへの参加登録をより簡単に。OpenAIとのエージェンティックコマース連携の布石か ① 発表の内容 ・マーチャントからの関心の高まりを受け、Amazonは、2026年3月11日に、サードパーティのデータフィードを通じてShop Directへの参加登録をより簡単にすると発表 ・新規顧客へのリーチ拡大と自社ストアへのトラフィック誘導を効率化している ・Shop Directは、Amazon内で未販売の商品も検索結果に表示する導線 ② サードパーティのデータフィードを活用 ・Feedonomics、Salsify、CEDCommerceの外部フィード経由で、マーチャントが商品カタログ・価格・在庫をリアルタイム連携できる仕組み ------- ✅コメント・注目すべき点 Shop DirectはAmazon検索面やRufus経由で外部ECの商品発見を強化する動き。マーチャント側は既存フィードの活用で導入負荷を抑えつつ、Amazonの膨大な顧客接点から追加流入を獲得できる設計。 OpenAIとの連携が実現した場合、ChatGPTのエージェントユーザーは「Shop Direct」からマーチャントのECサイトへ遷移、対象商品では「Buy for Me」によりAmazonが代理購入も可能に。 現在、Amazonは40万超のマーチャント、1億点超の商品を掲載。Amazonは、AI経由の代理購入に対応し、再びNo.1商品検索エンジンへ返り咲く考えではないかと見る。

Rozszerzając program "Shop Direct" uruchomiony w Stanach Zjednoczonych, Amazon umożliwia użytkownikom odkrywanie i kupowanie produktów niesprzedawanych na Amazonie także przez tę platformę. Dzięki nowemu systemowi wyniki wyszukiwania Amazon lub asystent zakupowy AI o nazwie Rufus mogą kierować klientów bezpośrednio na własne strony e-commerce marek. W ramach programu informacje o zapasach, cenach i katalogach produktów są przesyłane do Amazon w czasie rzeczywistym poprzez źródła produktów otrzymywane od dostawców danych takich jak Feedonomics, Salsify i CedCommerce. Amazon może także dokonywać zakupów na różnych stronach w imieniu klientów za pomocą agenta AI o nazwie "Buy for Me". Zamówienia nadal można śledzić w sekcji "Twoje zamówienia" na Amazonie.

Most Shopify stores install 30 apps. Only 4 actually matter to let your customers shop wherever they want: 1/ @ZipchatAI (follow @leteyski & @LucaBorreani ) Turn every visitor into a 1:1 conversation 24/7, on your Website, Emails, WhatsApp, Instagram & Messenger. Guides shoppers to the right products by staying on the preferred communication channel. 2/ @omnisend (follow @RytisLauris & @ Marty Bauer) Build a lifecycle machine around your store. Prebuilt ecommerce flows recover abandoned carts, win back buyers, and turn first-time customers into repeat revenue. Help Shoppers to get connected with brands via Email SMS. 3/ Moast (follow @ Mark Yeramian) Turn your TikToks into shoppable carousels. Social proof that actually converts. 4/ CedCommerce Amazon Channel. Sell on Amazon without the headache. If you're scaling a Shopify store, check them out. Are there any other apps you using that actually help shoppers buy wherever they want? Drop them below.

Expand your reach & boost sales with Amazon and BigCommerce Integration! 🚀 Unify your storefronts, sync inventory in real time & deliver a seamless shopping experience. 🛍️ tycoonstory.com/amazon-and-b… #AmazonAndBigCommerce #EcommerceIntegration @cedcommerce @litcommerce

Shout out to the Amazon team!!

@yodayee Woooo! 💯 - Ron

Flipsformiles punching the air rn

BIG NEWS 🔥 Amazon is recommending 2 @threecolts_com products on Amazon Seller Central home page!! Use @InventoryLab to list and ship on Amazon Use @cedcommerce to go multichannel (TikTok shop, eBay, Walmart, etc) Shout out to the team for getting the partnership deal done!!

𝐅𝐫𝐚𝐧𝐜𝐢𝐬𝐜𝐨 𝐃𝐂, 𝐂𝐨-𝐟𝐨𝐮𝐧𝐝𝐞𝐫 & 𝐂𝐄𝐎 of a nutrition brand, shares how 𝑪𝒆𝒅𝑪𝒐𝒎𝒎𝒆𝒓𝒄𝒆 𝑾𝒂𝒍𝒎𝒂𝒓𝒕 𝑪𝒐𝒏𝒏𝒆𝒄𝒕𝒐𝒓 helped streamline operations, scale across dual-shop markets, and unify fulfillment, shipping, and promotions all under one roof.

Some other notes from my meetings with Amazon My exec contact didn’t attend bc of a family emergency so updates were light 1️⃣ They’re planning to do webinars with us. Trying to get approvals from legal bc some topics are sensitive. Will request interview questions from y’all when teams are confirmed 2️⃣ Smoother ungating process and auto ungating imminent (I think the 14 page report I put together from your survey responses def helped) 3️⃣ No progress on Instant FNSKU. Disappointing 4️⃣ Seller Central said they will add InventoryLab and CedCommerce to the front page of SC!!! 😬 Hard to tell from the outside but it seems like Amazon is trying to rebuild seller trust Amazon put in a lot of work and helped fix some of our requests earlier this year (I.e. used Buybox issue. Also fixed listing creation issues in media categories) Hoping they pull through on ungating. Seems like some sellers are noticing ungates already

💪

A peek inside Threecolts 👀 Threecolts employs 500 people worldwide Less than 100 people work on Seller 365 So what else do we do? 1️⃣ Multichannel commerce: @cedcommerce, @ExportYourStore, @ChannelReply, and Multichannel Pro. We serve almost 10k customers 💪 2️⃣ Recoveries/reimbursements/cost savings: Amazon 3P & 1P, Walmart 1P (new), Target 1P (new), DHL, FedEx, UPS 3️⃣ Consumer: @camelcamelcamel recently completed a redesign. Working on Walmart next 🐪 4️⃣ Media: @MarketplacePuls the most well known ecommerce publication. We doubled content velocity 5️⃣ Seller advocacy 6️⃣ Behind the scenes: Finance, Data Ops, and HR teams It takes an army of people to build a legendary business and our goals are massive Channel Advisor was the first eBay native software to go public Klaviyo was the first Shopify software to go public We want to be the first Amazon software We recently hired two executives that have taken businesses public on NYSE/NASDAQ to help us get there We still have a ways to go but we’ve made really good progress in just 4 years

This is huge news. We couldn’t share this until now due to NDA but Cedcommerce will be enabled for this

We spoke to 3P sellers selling on Temu & SHEIN Both are interesting marketplaces bc they’re strong in categories where Amazon is gating We service thousands of 3P SHEIN/Temu sellers through CedCommerce & it looks like sellers are adapting quickly Link to our findings in thread

linkedin.com/feed/update/urn… #EtsyIntegration #ShopifyExperts #CedCommerce #EcommerceSuccess #SellOnEtsy #ShopifyIntegration #BusinessGrowth

linkedin.com/feed/update/urn… #EtsySellers #ShopifySellers #GrowYourBusiness #CedCommerce #EcommerceSellers #CreativeBusiness #SellonEtsy

The TA has over 30 breaches. These are the last 10: Date: February 6, 2025 - Klap - Rapido - Kinghills Travels - Quess Corp Limited Date: February 4, 2025 - OnDoctor - PW (PhysicsWallah) - Econet Wireless Zimbabwe - AB InBev Date: November 27, 2024 - CedCommerce - Korek Telecom

Check out CedCommerce NeweggCa Connector Sync and automate product listings on Newegg CA and smartly manage both your store from a single app owlmix.com/apps/neweggcanada… #shopify #shopifyapp #shopifyapps #shopifyplus #inventorysync #ordersync

#CedCommerce is helping merchants like Devinder Singh, owner of Reezora Outfit, capitalize on this opportunity by syncing their #TikTokShop and #Shopify seamlessly. Experience the features of the connector yourself - bit.ly/3SxSvkZ #CedReviews #eCommerceGrowth #TikTok