But most of those places don’t send a referer to segment.

100%

One part is just segmenting referral out instead of being a catch all....

But tracking is based on a referer value that those things don’t set. So how do you track it?

You know that, David, once upon a time, Google Analytics was every SEO’s best friend. But in the last few years, it has become one of the worst decisions Google ever made.

Yes. It’s terrifying how when you invest in a tool like the ad bot blockers how much bot traffic Google misses!!!!

Also a lot of bots that they don’t filter out. One of my sites gets 40k real sessions (3 avg duration) and about 260k from China and Singapore who visit for 1 second

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GA4 is very outdated

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Absolutely 👏and for mobile apps

We need to fix @googleanalytics GA4's "Direct" traffic is grossly innarcuate🤥 Email clicks. Mobile links. AI referrals. App traffic. All dumped into one bucket because Google built their channel model in 2005 and never updated it 📦 Your "Direct" channel is actually: • 📧 20% email they can't be bothered to track • 📱 Every in-app browser click (Instagram, WhatsApp, Slack) • 🤖 AI referrals converting at 14% — averaged down and hidden • 👻 Dark social they'll never admit exists Cookies are Google's business. Fixing attribution is not 🍪💰 The channels haven't changed. The internet has. GA4 hasn't.

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Η google λειτουργεί ως εγκληματική οργάνωση εις βάρος των news brands που μας έχει εξαφανίσει από το discovery και το έχει γεμίσει σκουπίδια AI

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