Founders are special ...
$CRGO CEO talking about company's origin. Noticed an everyday problem in his professional life, then built a company to fix it.
“For two years, in 2011 and 2012, I managed a hardware company called Lightech, making electronic power supplies for LED lights, which I sold to GE Lighting.
During that time, I dealt with international shipping, China to the U.S., China to Europe, by ocean and air. I was shocked that there was no website to see and compare prices.
When you called a freight forwarder, the travel agents of shipping, you’d wait two or three days for a non-binding price quote that didn’t match the invoice.
I thought, I’m not the first to ship from China to the U.S.; why is this so manual and obfuscated?”