Back from
@mpts_london, heavily loaded and still digesting. One theme kept recurring.
What was most striking this year was how much the industry has matured. The debate is no longer whether best practices will/need to change. The real question remains how to make complexity manageable, instead of simply adding more of it.
Across MPTS, earlier industry events, and DPP discussions, much of the conversation focused on whether large-scale transformation would happen. The pressure is real: more content, more deliverables, tighter turnaround times, growing complexity, AI deployed in a hurry due to FOMO, and certain steps in post-production being decimated.
So how do you transform operations in flight while everything is moving at full speed? Production teams rarely have the luxury to stop, redesign workflows from scratch, and restart. Yet, operational pressure keeps slowly increasing.
The panel discussion with
@NEPGroupInc Europe and
@itvstudios resonated strongly. The key message stood out very clearly: meaningful transformation only happens through openness, collaboration, and partnership, not through theoretical “silver bullet” solutions. Organisations have to rethink assumptions together and align technology with operational reality.
The collaboration between NEP Europe, ITV Studios and Limecraft showcases that approach: moving workflow intelligence upstream, capturing editorial intent earlier in the process, bringing editorial and post-production together in a collaborative model, and building workflows that remain operationally usable throughout the chain.
Thanks to all partners and customers we had the chance to talk to at MPTS, for pointing us in the right direction. Your insights are invaluable 🙏
#MPTS2026 #MPTSLondon #MediaTechnology #PostProduction #WorkflowIntelligence