Day 19.
Directly speaking with Parch and Posey clients was observed to bring in the highest number of paper sales (102,408,010) and the highest amount in sales ($640 million).
Another highly valuable channel is the Facebook channel, which made 16,682,255 in paper sales quantity and about $103 million in sales amount.
The use of a banner was not a really effective option when compared to the other access channels, and only about $48 million was generated by the company over a 3-year period. Another low value channel is Twitter (X), which brought in about $51 million over the 3-year span.
The cost of putting out banners and the resulting profit from sales needs to be reviewed to determine if continuing with that channel is a great idea.
Aggressive marketing on the Twitter platform will be a way to attract new clients on the platform.
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