This case study can and will help you make an additional $100k MINIMUM this year.
Inside our first month with a client, we increased their incremental revenue by $23k A MONTH with this simple, 2 step process.
Here’s exactly how we did it (with Heatmaps & user session recordings):
Client knew the importance of educating their customers on their pheromone products - and they had a massive bank of information to back up their offer.
But… nearly all their USPs were buried below the fold, which only led to low engagement, low conversions, and less customers.
Our mission was to solve these problems by strategically optimizing their product page, and we aimed to:
- Improve Revenue Per Session
- Increase Conversion Rate
- Enhance the overall user experience
Here are the 2 tests we ran to do it:
Product Page USP-Focused Copywriting Test
As I mentioned above, the majority of their USPs were wayyy below the fold, and a quick scan with heatmap(dot)com told us exactly that.
The solution: We moved the most impactful USPs ABOVE the fold - ensuring that visitors could see this information immediately after loading onto the page
The A/B Test
Using Heatmap(dot)com and AB Testguide, We ran it for 15 days to gather data from these metrics:
Conversion Rate
Revenue/Profit Per Visitor
Overall Revenue Impact
Results:
In less than 3 weeks, here’s what we got:
⠈Monthly incremental revenue increased by $23k
⠈Yearly incremental revenue increased by $282k
⠈Conversion rate increased by 7.09%
⠈Revenue per visitor increased by 6.9%
All from a simple change in the location of the USPs using the data we found from the heatmaps.
Next time you’re looking to optimize your product pages:
Use Heatmaps & user recordings to find the weak links
Make data-driven changes and run an A/B test to confirm those changes made an impact
This simple process is helping a client make another quarter million this year - Let me know below if this helped or will spark an idea for your brand?