Economics. In order to turn a profit, because the operating costs of operating the hotel were diluted over 100 rooms vs 1000 on an actual cruise line, the property basically had to run near full capacity every night of operation. The price was sky high but I’d bet the margins were in the mid-30s…they were basically offering anyone who’s ever said the word “Mickey Mouse” 30% off itineraries and still were “sailing” at less than 50% capacity. With no more wiggle room to discount and accounting for the fact that they’d already seemed to make major operational cuts (one very late seating for dinner, the buffet looked pathetic in the last Timtracker vids, etc) there really wasn’t much other option but to cease operations. It will probably be used for something (they probably were one or two years into a 30 year depreciation cycle) just not what it was originally imagined which will require more investment to make that conversion.