Burning wont safe anything. It does not create real price impact, only marketing news.
The spiral that is needed, is actually user growth combined with the NEED to hold the token for benefits. Thats the only way you drive price to old MC position.
They need a new market fit product (app) that does connect to their My Woo revenue distribution model and also need to find ways to create a heavy price pump.
In the end we all know one thing for sure, price is the best marketing - but to profit from this there is still steps to make, like fixing boarding on the CEX site. If you are not attractive for new users, the old guard is CEX/DEX agnostic. They just swap based on benefits.
Their current approaches are all good, a bit late, but very well executed. They are still slow compared to the market and tend to release non-sense as mobile only while postponing the desktop users. Cant get that idea, because crypto on exchanges will be 50/50 on userpreference. Cutting innovation to 50% of a lower user count, strange. Happened on copy, happened on other ideas.
Overall my gameplan would be:
1. Fix boarding NOW
2. Get tons of money from a VC round
3. release a new app that creates a revenue stream
4. allow to distribute the revenue to a real world payment element
Delivery speed wins the game - if you release what is standard since 2 years as a new, better executed- but still old feature, market does not care, so do users. Being late never wins anything.
WOO delivery speed reminds me of a client I had. Had to fix their legal and quality management, also decrease useless management heads and staff more devs. There is an internal reason why stuff takes 2 years, nothing external.