We help businesses grow through strategic digital marketing and branding solutions.
Joined April 2009
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294 Photos and videos
Jun 10
#LinkedIn has launched an alpha #creator marketplace, letting #marketers search for #B2B creators by topic, view performance metrics and audience #demographics, and contact opted-in creators directly: digiday.com/marketing/linked…
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Jun 8
Sharp, simple #BrandPositioning makes a #brand meaningful, different, and salient, yet #Kantar reports that only 40% of #BrandLeaders feel their #positioning meets this standard: kantar.com/uki/inspiration/b…
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Jun 3
#Healthcare #marketers now spend over 70% of #ad budgets on #DigitalChannels with growing investment in #programmatic and AI-powered #targeting: news.designrush.com/healthca…
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Jun 1
To drive incremental #growth, #Pandora shifted its global #SearchStrategy from optimizing for immediate revenue to acquiring high-value #customers based on their predicted #CustomerLifetimeValue (CLV) based on #Google’s #CrystalValue framework: business.google.com/aunz/thi…
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May 27
#Brands are creating their own branded, choreographed music #videos as a way to produce original, shareable #content that breaks through to younger #audiences, often by treating the #product as a character rather than the overt focus: marketingbrew.com/stories/wh…
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May 20
Traditional #advertising metrics like #impressions and #reach no longer build genuine #awareness with #GenZ and #GenAlpha, because exposure without attention is meaningless when younger audiences skip and scroll past #content: thedrum.com/industry-insight…
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May 18
#YouTube #keyword research must start with topics your channel can credibly cover and then verify demand, competition, channel fit, format fit, and business value before producing a #video: semrush.com/blog/youtube-key…
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May 13
College students increasingly value #brands that feel "cool," with 75% saying coolness influences their purchases, according to #YPulse data: therobinreport.com/college-s…
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May 11
The 2026 #WorldCup is expected to be the most commercially ambitious tournament in #FIFA history. Brands are moving beyond traditional #logo placement into immersive fan experiences, merchandise collaborations, and #DigitalFirstCampaigns: forbes.com/sites/clementelis…
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May 4
#Expedia launched a partnership with creator #IShowSpeed, deliberately avoiding traditional aspirational travel #marketing in favor of authentic, culture-driven #storytelling co-built with the creator rather than a "slap a logo on it" #sponsorship: marketingbrew.com/stories/20…
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Apr 29
Emplifi's Q1 2026 #SocialMedia #Marketing Benchmarks report found that pages featuring #UserGeneratedContent drove 6.73x higher #conversions than non-UGC pages, a 57% jump from Q4 2025, while UGC pages also saw 4.11x more #website visits: finance.yahoo.com/sectors/te…
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Apr 27
#B2B #marketing in 2026 is becoming more human, with the strongest campaigns prioritizing #emotion, #storytelling, and authentic connection over #product-focused rational messaging: b2bmarketing.net/emotion-sto…
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Apr 22
#Email #marketing is shifting from scheduled broadcast campaigns to real-time decisioning systems that respond to individual #customer signals like browsing and #PurchaseIntent:
cxtoday.com/marketing-sales-…
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Apr 20
#CreativeBoom's annual #StateofCreativity survey found that #Helvetica, Poppins, and Futura are the #typefaces #designers are reaching for most in 2026, with other classics like Inter, Avenir, Open Sans, Roboto, and Cooper Black also ranking high: creativeboom.com/resources/1…
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Apr 15
#Postcard #marketing can be made more effective by using eye-catching print effects, incorporating #QR codes, #personalizing #content, creating standout #designs, and adding #interactive surprises such as peel-and-reveal or scratch-offs: whattheythink.com/articles/1…
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Apr 13
#AI platforms are reshaping how #buyers discover and evaluate #brands, with AI-referred #webtraffic growing over 10X in the U.S. between mid-2024 and early 2025, and these visitors showing stronger #engagement signals than traditional traffic sources: business.adobe.com/uk/blog/s…
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Apr 8
#Brands and #retailers are ramping up early for the 2026 #FIFA #WorldCup, with major players like #Adidas, #Nike, and #CocaCola already launching merchandise, #marketing campaigns, and #sponsorship deals: modernretail.co/marketing/br…
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Apr 6
#AI tools have dramatically accelerated development speed. #Designers need to compress their research and synthesis cycles, and let go of identity tied to specific tasks while doubling down on the judgment and taste: spin.atomicobject.com/design…
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Apr 1
#Typeface #design shapes the entire visual and emotional experience of communication, from the legibility of a headline to the personality a #font lends to a #brand: marksimonson.com/notebook/vi…
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