Creative Director @heavyheavyco. I enjoy sincerity.

Joined May 2009
498 Photos and videos
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It's insincere to have a plan b.
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Steven Darby retweeted
whoever designs online portals for local governments is making user interface decisions so bizarre and hostile they actually verge on avant-garde
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y'all demand more maturity from a 20-something y/o athlete than you do your elected officials
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We've been solving creative problems for a long time. Book a session and let's get your idea unstuck and figure out what's next. sessions.heavyheavy.com
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Steven Darby retweeted
Texas school police officers turned to heavy-handed tactics on children, often in response to minor misbehavior, our investigation with @nytimes shows. Officers displayed startling belligerence at times, often tackling students a fraction of their size. bit.ly/4ucqwHE
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Steven Darby retweeted
Literally no one except the person who made it is going to listen to an AI-made “remix” or “cover” of a song. Artists and writers who participate in this should be embarrassed (and shamed).
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Steven Darby retweeted
COMMENTARY: Let’s say it plainly: There has never been a president as corrupt as Donald Trump. There is no close second in our history. rollingstone.com/politics/po…
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Big Trouble in Little China is a manual. I will not be taking questions.
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Steven Darby retweeted
Shot Chaser
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16 Dec 2025
It's easier to be decent when you're okay
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Steven Darby retweeted
Q: The president's financial disclosures show a lot of stock trades in companies he has promoted, sometimes even putting the stock ticker symbol in his posts and encouraging people to buy their stock-- JD VANCE: This is a hell of a question Q: How can you argue you are cleaning up corruption when the president is doing this? VANCE: C'mon man. Have a little bit of objectivity in how you ask these questions
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Steven Darby retweeted
A Norwegian neuroscientist spent 20 years proving that the act of writing by hand changes the human brain in ways typing physically cannot, and almost nobody outside her field has read the paper. Her name is Audrey van der Meer. She runs a brain research lab in Trondheim, and the paper that closed the argument was published in 2024 in a journal called Frontiers in Psychology. The finding is brutal enough that it should have changed every classroom on Earth. The experiment was simple. She recruited 36 university students and put each one in a cap with 256 sensors pressed against their scalp to record brain activity. Words flashed on a screen one at a time. Sometimes the students wrote the word by hand on a touchscreen using a digital pen, and sometimes they typed the same word on a keyboard. Every neural response was recorded for the full five seconds the word stayed on screen. Then her team looked at the part of the data most researchers had ignored for years, which is how different parts of the brain were communicating with each other during the task. When the students wrote by hand, the brain lit up everywhere at once. The regions responsible for memory, sensory integration, and the encoding of new information were all firing together in a coordinated pattern that spread across the entire cortex. The whole network was awake and connected. When the same students typed the same word, that pattern collapsed almost completely. Most of the brain went quiet, and the connections between regions that had been alive seconds earlier were nowhere to be found on the EEG. Same word, same brain, same person, and two completely different neurological events. The reason turned out to be something nobody had really paid attention to before her work. Writing by hand is not one motion but a sequence of thousands of tiny micro-movements coordinated with your eyes in real time, where each letter is a different shape that requires the brain to solve a slightly different spatial problem. Your fingers, wrist, vision, and the parts of your brain that track position in space are all working together to produce one letter, then the next, then the next. Typing throws all of that away. Every key on a keyboard requires the exact same finger motion regardless of which letter you are pressing, which means the brain has almost nothing to integrate and almost no problem to solve. Van der Meer said it plainly in her interviews. Pressing the same key with the same finger over and over does not stimulate the brain in any meaningful way, and she pointed out something that should scare every parent who handed their kid an iPad. Children who learn to read and write on tablets often cannot tell letters like b and d apart, because they have never physically felt with their bodies what it takes to actually produce those letters on a page. A decade before her, two researchers at Princeton ran the same fight using a completely different method and ended up at the same answer. Pam Mueller and Daniel Oppenheimer tested 327 students across three experiments, where half took notes on laptops with the internet disabled and half took notes by hand, before testing everyone on what they actually understood from the lectures they had watched. The handwriting group won by a wide margin on every question that required real understanding rather than surface recall. The reason was hiding in the transcripts of what the two groups had actually written down. The laptop students typed almost word for word, capturing more total content but processing almost none of it as they went, while the handwriting students physically could not write fast enough to transcribe a lecture in real time, which forced them to listen carefully, decide what actually mattered, and put it in their own words on the page. That single act of choosing what to keep was the learning itself, and the keyboard had quietly skipped the choosing and skipped the learning along with it. Two studies. Two countries. Same answer. Handwriting makes the brain work. Typing lets it coast. Every note you have ever typed instead of written went into your brain through a thinner pipe. Every meeting, every book highlight, every idea you captured on your phone instead of on paper was processed at half depth. You did not forget those things because your memory is bad. You forgot them because typing never woke the part of the brain that would have made them stick. The fix is the thing your grandmother already knew. Pick up a pen. Write the thing down. The slower road is the faster one.
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Steven Darby retweeted
Last year I wrote a series of stories supported by the @pulitzercenter that analyzed years of child fatality reports. With the company Herospace Digital we built the website whenhomeisthedanger.org/map

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Steven Darby retweeted
I woke up to this terrible story in the @ExpressNews today. Mom kills kids, burns bodies. Family had been trying to get state to remove kids for weeks @TexasDFPS. I would like to say this tragedy was singular, but it isn't... expressnews.com/news/article…
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I hope you live at least long enough and deeply enough for music and art and things to mean something to you, and then to remind you of things that mean something to you bc wow
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Countless America deliberately earn no more than $15,000 a year so they can give their brat kids thousands of dollars worth of fish knowledge on the tax payer’s dime
The Monterey Bay Aquarium charges $295 for a family membership or $125 for a single adult. With an EBT card, entry is free — and up to four guests get in free every visit. There is a ZERO incentive for these people to ever get off Food Stamps.
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Some of y'all hate people you've never met more than you love people you've always known and that's a bummer
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True story
You can now book a private, à la carte strategy session. Leveraging Heavy Heavy’s discovery process, we'll develop usable ideas and next steps across brand, product/experience, and service design/operations. Book time and let's figure out your thing. sessions.heavyheavy.com
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Steven Darby retweeted
Now playing: @MAD1ONE “ Dirty Handz “ @djproof305 In rotation on @1009WXIR @sftu585radio mixcloud.com/christopher-gre…
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