Creating dolls that reflect the vibrant spirit of Asian American kids. Because representation matters. Mom-owned and operated.

Joined November 2022
5 Photos and videos
Jilly Bing retweeted
Eleanor Mak, the founder of @hellojillybing, grew up in San Francisco never seeing a doll that looked like her. She's now working to create a more inclusive toy line so all #AsianAmerican kids can see themselves represented in the world around them.
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Jilly Bing retweeted
6 Sep 2023
Meet Elenor Mak, who is on a mission to create a more inclusive selection of dolls with her line, Jilly Bing, that celebrates the Asian American culture.@vickynguyentv shares the story.
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Jilly Bing retweeted
Addressing a lack of diversity on toy shelves, a new doll by @hellojillybing authentically reflects Asian American kids, their distinctive features and cultural roots. hubs.la/Q01-NDKk0

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Jilly Bing retweeted
3 Aug 2023
FINALLY AN ASIAN DOLL ON THE MARKET! A mother decided to start her own doll company in response to the lack of diversity in the existing doll market. The company "Jilly Bing" is dedicated to her daughter. Read more about the doll and its maker: l8r.it/6KMJ
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Jilly Bing retweeted
An SF mom is launching a new Asian American doll after struggling to find one for her daughter. Toy stores have released some Asian American models, but many still use white dolls' molds and rely on stereotypes, @hellojillybing founder Elenor Mak said. axios.com/2023/07/27/asian-a…
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Jilly Bing retweeted
“I want all children to know they belong. They are beautiful as they are," said Elenor Mak, founder of Asian American doll company @hellojillybing. My latest for @sfchronicle: sfchronicle.com/bayarea/arti…
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RT @themoonforces: Guess who loved her @hellojillybing doll so much that she insisted on having it sleep next to her?? 🥺😭 t.co/NFfH
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Jilly Bing retweeted
What do you do when you can't find an Asian American doll that represents you and your daughter? This entrepreneur and mom created her own. Click here to read more bit.ly/3kYQr7E #VeryAsian #AsianMom #AsianEntrepreneur #AsianRepresentation
"...the (dolls) backstories don’t always offer the most accurate representation." We promise to try our hardest to get it right, with stories that celebrate Asian heritage and culture in ways that make us, @VeryAsian proud! instagram.com/p/CoF8g76PDE3/
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"...the (dolls) backstories don’t always offer the most accurate representation." We promise to try our hardest to get it right, with stories that celebrate Asian heritage and culture in ways that make us, @VeryAsian proud! instagram.com/p/CoF8g76PDE3/
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Yay, our team had so much fun creating this too. it was hard to narrow down our fav l#LunarNewYear foods.
While excitedly waiting for my niece’s Asian American doll from @hellojillybing, I received this booklet in the mail. It’s so precious!!!! I squealed from the foods in the picnic page 🥹
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Here’s our youngest team members getting ready for lunar new year. 🧹🧼 in hand, ready for the big sweep! tiktok.com/t/ZTRp6kFrs/

Replying to @GoldHouseCo
From yummy treats, to big festivals, to honored rituals, learn about some unique (and shared) Lunar New Year customs and traditions! 🧧🐇🏮🐈🧨
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"I discovered very quickly that I am not alone in my awareness that Asian American culture is not represented in children’s toys."
The Jilly Doll: Interview with Inventor Elenor Mak hvy.com/meagan-j-meehan/the-…
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Our founder was SO excited to share the Jilly doll and vision with her mom.... #veryasian family moments
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Couldn’t agree more. Our Jilly Bing doll characters proudly share their Asian foods with friends. We hope future generations will flip the script on stinky lunchbox moments, just like their #veryasian doll friends.
Have you had a stinky lunchbox moment? I didn't grow up with it (well, I did but it was bologna) -- but I've experienced it so much in my adult life! This is just one reason more #veryasian folks are writing kids' books about food -- to build acceptance and belonging...earlier.
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Jilly doll is excited for our first holiday party! Hoping there will be🧋
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So happy to see the support we have received outside of the Asian community. TY @LeslieFeinzaig
Every girl deserves a doll that looks like her ❤️ Please check out and support @hellojillybing - celebrating Asian American cultures through play. They're taking pre-orders now! jillybing.com/
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Meet The Jilly Doll. Fun-loving, Asian American girl with a smile that lights up the room. Because #RepresentationMatters #jillybing #DreamingOfJilly
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💪🏼 Two mama's feeling extra powerful. Celebrating our first 100 customer orders w/ some 🥂 . 700 left till we hit our goal! tinyurl.com/4nzrxcb8 #JillyBing #DreamingOfJilly
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