Biggest lever right now on ad accounts: Testing more ads. More messaging. More formats. More styles. That solves so many problems

Unit economics are so important when it comes to ads You need to know your numbers EXTREMELY well How much you’re acquiring a customer for, how much you’re spending to bring in a lead, the breakeven level of your ads

You will PRINT money if you just have 3 things: • Big market (Lot of prospects that have money and you’d work with) • Good Offer (Easy to understand, low risk, gets prospect their dream outcome) • Good ads (variety of ad formats, good copy that ties deep into their problems, good positioning of your solution as the vehicle that gets them there) Add in an actual good product and you’re printing some long money

this video is 100% AI generated the methods we use ensure 100% visual realism we have perfected: - realistic voice with no robotic AI tone - realistic movement - realistic visuals i literally made this video in 23 minutes from the first prompt to final export 1. Follow me @Fyncas for more AI UGC content 2. RT & comment if you want this workflow

Creative folks have low shame of failure. Maybe that’s what makes them creative.

I think algos are tricking people into thinking other people are stupider/funnier/more drama worthy than they are. The only metric that matters now is watch time and the stupidest, most outlier content gets the most watch time so it’s the only thing appearing on the feed rn

Meta ads or Google ads? Here's how to decide: GOOGLE Run Google ads if a lot of people are going online and physically searching for your offer. E.g. If you're a plumbing company in Tampa, there are a ton of people typing in "emergency plumber near me" or "plumber near me Tampa." It makes more sense to capture the attention of users on Google because they're literally searching for your specific thing right now. In that case, Google ads make more sense. META Run Meta ads if the search volume on Google isn't that high. E.g. If you’re running: • A B2B service • An info product • A coaching program In that case, it makes sense to run Meta ads because you can create demand and generate interest around your specific product or service. Either way, if you have the budget, start with one that makes sense for your business... Then add and test another channel.

If you're an Al pro (Engineering, Applied Al, or a combination of both) who's into teaching and wants to educate masses with quality training, I'd love to chat with you. We are building something truely exclusive in education at @Evolving_AI

Only the intelligent ones see the comedy in our existence -Anon

Those individuals who are natural at learning consumer behavior usually have a history of childhood trauma where they had to be around unpredictable behavior.

Entrepreneurship and Investing are two art forms which come close to general intelligence.

Unfair growth only happens by people who are natural alpha seekers. Natural alpha seekers are wrong many times and can’t be evaluated quarter on quarter.

Hitting a 2.8x ROAS and still not profitable? That's either: 1. an offer problem 2. a pricing problem. (maybe both) NO amount of creative testing or funnel CRO fixes broken unit economics. You can scale ads to a 4x and still hemorrhage cash if the margins aren't there. Before you blame the media buyer, look at what you're selling, what it costs to deliver, and what's left after ad spend. The ads are a distribution channel. The business has to work without them first.

The next decade’s dominant companies will show rising revenue per employee and expanding margins. In the past it showed in energy and tech. In future it maybe in compute and AI. When output is decoupled from human labor, large outcomes emerge.

When expertise becomes an API, connecting dots becomes a superpower.

Talking direct is not arrogance. Expecting accountability is not toxicity.

I don’t let anyone else script my ads. Sounds counterintuitive when you realize that I: - manage over 7 figures in ad spend a month. - have dozens of clients - teach 50 students - have a LIFE to live Point is, I’m busy. And so are you. BUT… Just one well-scripted ad campaign can change the entire trajectory of your business. Now, who do you think has the BEST chance at writing said ad scripts? A) some $20/hr copywriter off Upwork? B) you, the guy who lives & breathes your industry/niche What I’m trying to get at here, is that you need to be scripting / filming your own ads. Most people treat this like a task they want to hand off as fast as possible. "I hate it." "It takes too long." So they dump everything into AI and hope it spits out something usable. But scripting your own ads is / will be the HIGHEST revenue-driving activity in your business. You know your ICP's pain better than any tool ever will. Nobody can replicate that.

$3K retainers are a POVERTY trap. Why: 1. You can't hire A talent at that price point so your delivery suffers and clients churn faster 2. Low-retainer clients are NOT invested which means real results are unlikely 3. You end up signing more people to compensate, and that spreads your time across too many accounts 4. Low prices equal low commitment on both ends and your reputation takes the hit when results suffer But the math is what really kills you. $3K retainer and 60 hours a month per client between ad management, creative production, calls, and reporting? You're making $50/hour before taxes and before overhead. (you’re no better than a junior KPMG tax strategist lol) At $7.5K per client you can actually dedicate the hours, hire specialists, and deliver results worth talking about. I'd rather have 8 clients at $7.5K than 20 clients at $3K. Same revenue with half the headaches and way better results. Price your services based on the outcome you DELIVER, not what you think people will pay.

I've generated well over $40,000,000 with ads. 8 things I would die on a hill for: (1) If you don't know your break-even cost per call BEFORE you launch, you're gambling and not advertising. I build a full financial model for every client before a single dollar gets spent (2) Speed of execution beats EVERYTHING. I've watched agencies spend 6 weeks building the "perfect" campaign and get beaten by someone who launched in 4 days and iterated off real data. (3) Your LTV-to-CAC ratio is the only number that determines if you're ready to scale. If it's not 3:1 or better, throwing more money at ads just accelerates how fast you lose. (4) Call volume is a vanity metric. 50 calls a month means nothing if your close rate is 5%. I'd rather have 15 calls with a 30% close rate. (5) Setters should nurture. The job doesn't end after someone books a call. That's when the REAL work starts with confirmation videos and backend emails that increase your close rate. (6) Direct callout hooks ("coaches, consultants, agencies") are shit. Speak to pain points contextually and let the creative feel like content. (7) Monthly churn above 10% means your offer is broken. Fix the offer before you scale the ads. At 10% monthly churn, half your customers are gone within 6 months regardless of how many new ones you bring in. (8) Template funnels kill trust. If your landing page looks like every other ClickFunnels page from 2019, your prospect already decided you're not serious before they even read your copy.