This 🧵 is a masterclass on how to successfully develop and execute a comms strategy. Or in SVB’s case… utterly fail. Identify your key audiences, make sure you reach them (at the appropriate time!) and give them the context and info they need.
It’s tragic that Silicon Valley Bank could lose 80% of its value in a single day.
But what’s crazy is that the financial collapse was largely driven by a communication collapse.
Their storyline unraveled and their messaging went off the rails, in 4 big ways.
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