Head of Marketing for @definevc. Partner in crime for @jeanxmichel.

Joined February 2009
196 Photos and videos
The Oprah effect
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Allison Hoffman retweeted
So proud to bring this campaign into the world. Help us change the Face of Finance!!
22 Jun 2023
Do you think men are better than women with money? No matter your answer to that question—AI does. The truth is, women are better with money than men in many ways—like their investment portfolios outperform men’s. It’s time to show the reality—help us change the face of finance together. RT this video and tell the world about your financial goals. sofi.com/change
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Allison Hoffman retweeted
12 Jan 2023
Wheel's @MLDavey recently spoke with @JacksonFordyce & @FortuneMagazine as part of their Austin-based founder series. During the conversation, Michelle discusses the inspiration behind Wheel & our mission of putting great care within everyone’s reach. youtube.com/watch?v=IYfPxEiY…

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Allison Hoffman retweeted
13 Mar 2023
Remarkable the WSJ printed this drivel. Also...
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Allison Hoffman retweeted
And they say women are hysterical.
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While it’s heartbreaking to hear stories like this, the last few days have been an interesting lesson/reminder in the personal and emotional ties we all have with our banks.
A friend has her deceased grandma’s jewelry in a safe deposit box at SVB. Unclear if/when she’ll be able to access it. I’m sure there are many others - these are the lesser known stories related to the closure.
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The maternity leave FOMO is real. Break a leg @MLDavey!
11 Mar 2023
Heading to @SXSW today? Don't miss @MLDavey's panel "The Healthcare Experience of 2030" at 4:00 pm for a discussion building on the consumer-centric healthcare experience of the future. #SXSW2023 bit.ly/3LsL24b
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A million times this.
Replying to @lulumeservey
Can good comms save an otherwise bad situation? No, there's no amount of "going direct" that can make up for a bank not having enough money. But bad comms can kill an otherwise salvageable situation.
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This 🧵 is a masterclass on how to successfully develop and execute a comms strategy. Or in SVB’s case… utterly fail. Identify your key audiences, make sure you reach them (at the appropriate time!) and give them the context and info they need.
It’s tragic that Silicon Valley Bank could lose 80% of its value in a single day. But what’s crazy is that the financial collapse was largely driven by a communication collapse. Their storyline unraveled and their messaging went off the rails, in 4 big ways. (continued below)
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🎶 To the grandparents house we go 🎶 Introducing Kahlo to the joy and beauty of driving down Highway 5, cow fields and all. Wish us luck! @jeanXmichel
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He’s here ✨ Kahlo Bear Hoffman, welcome to this crazy world. @jeanXmichel and I already can’t imagine life without you.
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Allison Hoffman retweeted
I'm happy to share the first episode of my video series with @FortuneMagazine where I interview Austin-based founders! I sit down with @MLDavey from @Wheel_Health and discuss Wheel’s trajectory and the best and worst advice received from investors. youtube.com/watch?v=IYfPxEiY…

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Allison Hoffman retweeted
19 Dec 2022
Thank you @BusinessInsider & @MissyKras for including Wheel on your list of startups expected to take off. We're excited to continue putting great care within everyone's reach by powering virtual-first care across the broader industry - in 2023 & beyond businessinsider.com/biotech-…
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In full nesting mode. The nursery of my dreams is coming together 😍 @jeanXmichel
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Saved the light reading for the baby moon 🤷🏻‍♀️
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Giving myself a pat on the back for making it through three days in Vegas at 32 weeks pregnant. Excited to head home to my husband, my dog, and my couch…which I may not leave for the foreseeable future #HLTH2022
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In all seriousness though, there are few things that fill me up like spending time with my coworkers IRL, seeing first-hand the industry reaction to what we’re building at @Wheel_Health, and running into all my health tech friends. #HLTH2022
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Allison Hoffman retweeted
14 Nov 2022
We’re excited to be at #HLTH2022 this week! Come visit us at booth #3441 to learn how our white-labeled platform and nationwide clinician network can help power and scale your virtual care services. bit.ly/3s39NbZ
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Ok so I may be heavily biased… but it’s this generation of healthcare leaders that continue to keep me inspired, engaged, and nerding out on all things health tech. From virtual care to women’s health to senior care to smart wearables… #HLTH #HLTH2022
14 Nov 2022
So what did #HLTH’s 4 under 40 share is top of mind for them? 🧵
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