from fine arts to running a creative studio
Joined May 2023
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credits for the technique: @lochieaxon and aave.com/design/building-gla…
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me whenever @superwhisper asks us to design for the windows version
Apr 26
seriously literally who is still using windows these days
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this is also why most animation in a product is bad
it calls attention to itself before it earns the right to exist
Apr 24
Polish isn’t decoration. It’s the accumulated effect of caring about every small thing until the small things stop calling attention to themselves.
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this is wrong. i see this argument often and i can’t let you guys get misguided longer
i’ll give you the actual playbook i used to go from 0 followers to running a 7-figure studio
it’s wrong because it gives conversion advice for a discovery platform
no one on x wants to read a case study
no one here cares about the problems you solved. and the more context you give, the less your tweets perform
yes, that stuff is important but that comes later in the pipeline
your only job on x is to get eyeballs. optimize for that
the best-performing posts are almost never client work. they often are explorations you enjoy doing for the sake of progressing, polished to an unreasonable degree. post those and watch numbers go up
use the work as the hook, your thinking as the qualifier, and proof as the close
once you have attention, the right founders reach out. now the game changes. now it is about how you think, what questions you ask, where your mind goes, and whether your interest in their business is actually genuine
they do not care about your process in the abstract,
they do not care how you get inspired or how many times you will meet them weekly. some don’t even care about how much you charge!
they care that you care about their business,
they care that your standards are high,
they care that your judgment is sharp.
the key word is genuine. sometimes you realize you are not actually interested. good. say no. save your energy for the clients that genuinely wake your brain up
this is how you do your best work,
this is how you get more and better clients,
virtuous loop.
a lot of design content gets attention from designers, not clients.
that’s the disconnect. clients are rarely impressed just because something looks clean. what they actually respond to is clarity of thought. they want to know how you see problems, how you make decisions, what your standards are, and whether there is real thinking behind the visuals.
so yes, post the work, but don’t rely on the work to do everything on its own. talk about the process. talk about what was wrong before. talk about why you chose one direction over another. share opinions. share taste. share the logic. that is usually what makes the work feel valuable to someone who might actually pay for it.
and then the rest is just proof. the work on the profile, the names you’ve worked with, the testimonials, the credibility. that part should be obvious when someone lands on your page.
a lot of people are better than they look online simply because they are too quiet about what they’ve already done.
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