Bull or Bear? Doesn't matter, we deliver. Here are our results for a recent client.
The cold start problem is one of the hardest things to overcome in Web3.
Here's a few ways to go about it:
β Metcalfe's Law / Network Arbitrage: use your existing audience/network and port them to your new project to bypass the cold start.
β Agency Network Arbitrage: same as above but you use an agency's network distribution rather than your own
β Build your network: takes a lot more time but has the highest retention and compounds over time.
β KOL bursts: temporary and often hype-driven.
β Product-led loops: this can help amplify, but without the initial discovery, these do not matter.
When we work with teams, we overcome the cold start by deploying our network we've been curating and building for the past few years.
Our results show this isn't just vanity metrics. In just a few weeks, we've helped drive real, meaningful interest - reflected clearly in our data.
Impressions up 2.5x, Engagement Rate up 4.2x, and Comments up 7.1x.