In my view, the Ferrari Luce will sell a lot. The target audience is well studied, and sales will end up adding on top of combustion-engine sales. It is a much more comfortable and less “showy” car than the others, and I think people are underestimating this aspect of the experiment, beyond the full electric novelty. The experiment by Lamborghini and Ferrari of producing luxury SUVs has worked very well; the Ferrari Purosangue is one of the most in-demand models, and it has not reduced the market for sports supercars. In the Ferrari Luce there is not only the electric powertrain, but also a four-seat design, a less flashy profile, more physical buttons and fewer touch interfaces. In my opinion, it is a more “spendable” and family-friendly car than many of Ferrari’s more aggressive models: the CEO of a renewable energy company can show up at work in a Ferrari Luce, not in a SF90 that consumes like a plane and makes you look like an arrogant show-off in front of colleagues. A wealthy parent might also appreciate a four-seat Ferrari they can use to take their children around. Overall, I think that partly because of the electric drivetrain and partly because of the softer, more comfortable design, the Luce targets a different type of wealthy customer compared to other models, without weakening the sporty identity of the brand or its other models.

Did you have an airing cupboard? Keeping all your towels warm?

we are not even halfway through the year and mercedes has already redefined how hideously grotesque the automobile can be at least 3 times

If aliens arrived on Earth tomorrow and you had to choose one person to represent all of humanity, who would you pick?

🇺🇸🇺🇸 This will be awesome!! 🇺🇸🇺🇸

This has to be the most insane sport on planet Earth!

So last night I decided not to eat within a few hours of bedtime and no alcoholic drinks. look at my @WHOOP recovery score.

☄️ Así de enorme era realmente el asteroide que acabó con los dinosaurios