UGC Example for Dr. Ceuracle x Costco Canada scripted and edited by me. The brand wanted the Costco availability to be the hero of the video. So instead of leading with the product, i led with the location and made it look like I am excitedly telling it to a friend over FaceTime. Oily/combo skin consumers don’t convert from specs but they convert from “omg this didn’t make me greasy in summer” from someone who actually has their skin type, so i kept the routine feel personal and relatable, not clinical. That’s the difference between a script and a strategy! Looking for your next UGC creator, then let’s chat! 📧: collabs@itsrubyugc.com #ugcexample #ugc #UGC #UGCcreator #ugccommunity #ugccanada

Received 4 inbounds this week and 3 of them found me through IG and through TikTok…. This goes to show personal branding and consistency is the key to getting noticed by brands and agencies and landing deals. #ugc #ugccreator #ugccommunity

This feeling never gets old!! I did 2 videos for this brand and they love my work!!!! #ugc #UGCcreator #ugccommunity #ugccanada #ugccreator

Did someone say natural yapping videos are a thing now!!! I love talking both on and off camera and this comes naturally to me… Btw this drink from @TimHortons is an absolute banger!! If you’re a brand or agency looking for a UGC creator who can yap then drop me an email 📧 collabs@itsrubyugc.com #ugc #ugccreator #ugccommunity #ugccanada

Writing a good script is one of the most underrated skills in content creation. People see a 30-second video and think it took 30 minutes to make. Today, I wrote 3 scripts for a brand, and it took me nearly 2–3 hours. Not because writing is slow, but because good writing starts long before the first sentence. Researching the product. Reading reviews. Understanding the audience. Finding the right angle. Then simplifying all of that into a script that feels natural, relatable, and easy to watch. The real work isn’t adding more words. It’s knowing which words to leave out. That’s the part most people never see. #ugc #ugccreator #UGCcreator #ugccommunity #scriptwriting #contentcreator

Lately I’ve been realizing how quickly I move on from my wins. I’ll hit a goal, be excited for about 5 minutes, and then I’m already thinking about what’s next. Maybe this is your reminder too: The life you’re working so hard to build is happening right now. Don’t miss it while you’re busy chasing the next thing. #ugccreator #ugcmom #ugccommunity #ugc #usergeneratedcontent #ugccanada

Can people who want to make my portfolio, edit my videos, send outbounds for me (coz apparently according to them I could do better 🙄) stop sending click bait “collaboration opportunity” subject line emails… We as creators take this subject line very seriously as our entire work depends on it so just stop throwing it around casually just to get your emails opened…. THAT’S ALL!! #ugc #UGCcreator #ugccommunity #ugccreator

A little about me 🤍 Mom of twins, storyteller, and content creator. Most days you’ll find me juggling school runs, coffee, content ideas, and a million little moments in between and those everyday moments are what inspire the content I create. Let’s work together! 📧: collabs@itsrubyugc.com #ugc #ugccreator #ugccommunity #ugcmom #ugccanada

Being a mom taught me one thing really fast: people can tell when something feels fake! That’s why I create UGC the same way I talk to my friends… simple, honest, relatable, and real life. Because trust will always convert better than perfection. If you’re a brand/agency for a relatable UGC creator then let’s chat! #ugc #ugccreator #UGCcreator #ugccommunity #ugcmom

Tried the new @TimHortons specialty Timbits with my kids and honestly… this is my favorite kind of content to make 🍩🤎 Just real reactions, sweet little moments, and us enjoying our favorite treats together. This is why authentic UGC works so well because it feels genuine because it is. The best content doesn’t always look like an ad #UGCCreator #TimHortons #Timbits #AuthenticUGC #ContentCreator #MomLife #ugccommunity #ugccanada

UGC Example in the Skincare niche. This was scripted by the brand and edited by me. They wanted to lean more towards storytelling but still keep it dynamic. If you’re looking for your next UGC Creator my inbox is open :) 📧: collabs@itsrubyugc.com #ugc #ugcexample #ugccommunity #ugccreator #UGC #ugccanada #ugcad

My personal brand started growing when I stopped overthinking every post and I realized that your personal brand is literally just people getting to know you online. #ugc #ugccreator #ugccommunity #ugccanada #UGC #UGCcreator

Inbounds I’ve passed on lately: ❌ Skincare - 2 videos in exchange for a product ❌ Supplements - a collaborative video post in exchange for a product ❌ App - one year free access to app commissions in exchange for 2 videos ❌ Kids swimwear - 1 video for ads 1 photo an amazon review in exchange for 1 kids swimsuit (This was also because I did not want to do it with my daughter) I have nothing against gifted collabs. If it’s a product I genuinely need or something high-value, I’ve done them before and probably will again. But taking unpaid deals for the same kind of content brands are already willing to pay me for just doesn’t sit right with me. That’s just how I see it 🤔 #ugc #UGC #ugccommunity #ugccreator #ugcmom #ugccanada

Sometimes i sit back and think about how crazy it is that a phone, a tripod, and an idea turned into paid opportunities… This is what the first half of May looked like!! If you’re looking for a UGC creator let’s chat! 📧: collabs@itsrubyugc.com #ugc #ugccreator #ugccommunity #UGC #UGCcreator

Another day another great feedback 🫶 There is so much more to a successful collaboration apart from delivering great content. Let’s work together! 📧: collabs@itsrubyugc.com #ugc #ugccreator #UGC #ugccommunity #ugccanada

The best kind of feedback!!! Looking for your next UGC creator then let’s chat! 📧: collabs@itsrubyugc.com #ugc #ugccreator #UGC #ugccommunity

UGC Example for a hair color brand. It’s my 6th time working with this brand and I absolutely love working with them. The shot list and script was provided by them and the idea was to make it look like a genuine TikTok and not a heavily edited ad. Approved without any revisions 😊 #ugcexample #ugc #UGC #ugccreators #ugccommunity #ugcad #ugccanada

Inbounds I’ve been getting lately (apart from the legit ones)👇 👉 Fiverr bros wanting to build my website 👉 Electric bike, sticky bra, leaf collector amazon reviews 👉 UGC creators pitching to work with me coz they think I am a brand 🤪 👉 Video editors claiming to make my videos better 🙄 👉 L’oreal, Amex, Armani wanting to pay me $1500 for 1 video - ALL SCAMS!! 👉 People wanting me to pay $100 to have access to brand list, UGC opportunities and mentorship Please tell me I am not the only one!!! #ugc #UGC #ugccommunity #ugccreator #UGCcreator