They say there’s always a moment of silence before a big explosion. Consider this silence over.

Big Alcohol is sweating: when people start drinking cannabis beverages, their alcohol consumption drops. This isn't speculation anymore. Study after study confirms it. The numbers 👇 hightimes.com/health/big-alc…

The first of many new substack posts you'll see from me - this explaining what happened last month. Next on my docket is breaking down some various potential paths forward. Link in first comment. Subscribe to my substack (it's all free and there is no paywall version) to keep up with what we're doing.

What’s interesting is half the alcohol industry is lobbying against THC drinks in hopes of regaining the revenue they’ve been losing rapidly, and the other half realizes it’s not coming back and is lobbying in support of THC drinks so they can continue to replace and recover that revenue - although they want it in a system they control.

these ai talk-show style videos are pulling 120k a month in sales ai writes the script, clones the voices, and builds the full clip automatically no filming no hosts no setups each one feels like a real conversation that naturally sells the product works in any niche — beauty, wellness, money, lifestyle, more i dropped the full workflow examples inside the guide rt comment “clips” and i’ll send it (follow for dm)

What if I told you this shit was so good they had to make it illegal

The last few days have shown me the cannabis industry is more united than divided. We WILL turn up the volume in Washington between now and Midnight. We've grown this account 500 followers in the last 2 days. The momentum is there.

Last night, Congress passed a government funding bill that included language to ban the entire hemp cannabinoid industry. In 364 days, our family-owned business along with thousands of others could be shut down. But we aren’t giving up. The next 364 days is our opportunity to unite together and pass legislation that regulates cannabinoids once and for all. It’s time to stand up against corporate greed in the name of Kentucky families and farmers. Stand with us, and demand that Congress regulate hemp products instead of criminalizing them. Comment, like, and share this post to let the world know you are with us!

a poll showed 54% of Americans drink alcohol at times, the lowest amount on record This number was 67% just 2 years ago Right on cue, Big Alcohol is paying off politicians to get rid of their biggest competitor 👍🏻

The government is open, but a hemp industry shutdown has just begun. In true Washington swamp fashion, this hemp ban is not being debated on its own. Once again, Congress created a crisis, then conveniently used the crisis to jam through new laws without debate. courier-journal.com/story/op…

Gotta catch ‘em all — BRĒZ edition. 😎 Almost got the full squad lined up. @iamshackelford @AaronJNosbisch

Brez has been getting flooded with ChatGPT traffic for months But we didn't really know where it came from or how to scale it. But I have now seen a startup that just raised millions to fix that— and after looking under the hood, it’s insane. Brand owners, strap in (bookmark this) 🧵

As we begin to ramp up spend again after realignment on CAC some things I've been able to compare to agency brands and brand brand Based on MY experience Here’s how you should structure your ad account in 2025/2026 🧵

Meet Higgsfield Photodump Studio! Train your character for FREE and let the magic begin. One click turns your Soul ID into 26 fashion-grade, high-aesthetic shots ready to go viral. Let them SPEAK then with Unlimited Lipsync Studio offers! SEND A PHOTO and we’ll make you a viral headline! 🧩 Let's keep connecting!

Ran both of these ads for an electrolyte product One of them went way harder, getting 20% more spend than the other Which one do you think it was? A or B?

I want to build a Creative Strategy MBA. Here’s the curriculum that I have so far:

Lessons from a $100,000,000 marketing budget: 1- meta is your best friend. You will not be able to escape it. 2- google is always number 2. The diversity of placements across google is just unmatched. Search, email, display, shopping, long form, short form- it’s the best business on earth. 3- affilate and influencer are one and the same. It is a good number 3 move for most brands. And newer brands go here instead of Google now. 4- tv. There is still a place for tv. Partners like tatari have made buying linear cheap and easy. Connected gets better tracking but you pay for it. Wait to do tv until you are spending $10,000,000 on meta. 5- secondary digital channels. Applovin, snap, tik tok, Reddit, X, Pinterest all sit here. I treat these as always on tests. Some people only go on snap. Some X or Reddit. But these (outside of very rare use cases) will rival a meta for spend. Worth setting up, epescially because assets are all the same! 6- Amazon. You sell on Amazon, you HAVE TO RUN ADS. Do not fall for dsp though. Amazon can not drive off Amazon demand better than meta. 7- OOH/radio/experiential This is mostly for your marketing team and not to drive straight sales. But it can lead to good emails or good creative. 8- creative still matters the most. More than channel, more than bid strategy. Nail creative, nail offer, nail product. Channel expansion comes after all that

99% of men panic when they see their hairline receding. So they try finasteride, minoxidil, or rush to get expensive hair transplants in Turkey. But scientific research reveals better, cheaper ways to regrow hair naturally. Here’s everything you need to know: 🧵