I've been praying the past few weeks. Unsure why. There's good evidence behind prayer. It mimics breathwork, calming the nervous system, dropping cortisol, and quieting the brain. Daily prayers show lower depression, anxiety, and pain. I'd like to develop a prayer practice. Growing up, the protocol was written for me. Explaining whom to pray to, the structure of the prayer, and the boundary conditions. I don't really know how to pray now.

If Zohran wins I’m literally moving to Texas

CLAUDE OPUS 4.7 USING 500K TOKENS TO RENAME A VARIABLE

33 million businesses are not going to “buy AI”. The only way this works is if it’s packaged in an offer and wrapper they can 1. Understand 2. Trust 3. See fast measurable ROI 4. Have a guaranteed easy entry and easy exit out of deal and tech 5. Find a reason to actually want and need it Something missing from conversations is the customer experience? How to help these businesses grow, better compete by providing a better customer experience? I’ve seen many agencies building workflows and agents for clients yet their own customer service is so bad their own clients are tagging them in public posts on social after waiting 2 weeks for a response. I think many are missing the entire plot. Why are we not putting the customer experience first?

> Self and other is a toggle switch in the brain > 5-MeO-DMT flipped mine > 100% decoupling from self > 150% tightening with others > Others felt like me for four weeks > First-in-human data Makes you wonder if "me" and "I" are illusions. Measured with @KernelCo

Don’t tell anyone, I am fucking serious. I like working in crypto again.

Advice for crypto marketers who want to survive this shift: > Learn the tech. Not code. But deep enough that you don't sound lost talking to builders. I spent months just reading and talking to experts to understand the domain. That alone changed how I designed strategies. > Be obsessive about users. Dogfood the product. Feel every friction point yourself. Most bad positioning comes from not caring enough about users. Simple as that. > Become a generalist who can execute. Copywriting, SEO, performance marketing, community, content, GTM. You can't afford to be a one-trick marketer in crypto. The team is small. The budget is tight. You are the marketing function. Act like it. > Nail positioning before you do anything else. What problem do you solve? Who cares the most? If not you, what do they use instead? Most crypto projects skip this and then wonder why nothing lands. Marketer needs to be on top of this. > Every launch is a mini GTM. ICP, acquisition channels, how to scale them. Put actual brains into it. Stop winging it. > Great product drives great community. Not the other way around. Too many teams obsess over community without having something worth gathering around. Marketing's job is making sure everyone knows how great the product is. > Think in funnels from day 1. Acquisition, onboarding, engagement, retention. Start with smoother onboarding. That alone separates you from 90% of projects. > Talk to users. Build power-user group chats. Take feedback and actually act on it. Repurpose those conversations into content. That's your entire content strategy. > Structure ruthlessly. Kanban for the big picture. Calendar for daily execution. Measure obsessively. Boring, but it compounds. I have also built some execution playbooks. Find them in replies.

the best marketing is having fun in public