🧵 Superwall had on off-the-record* meeting with someone very high up at Apple yesterday to ask questions about what is and isn't allowed on the App Store. We asked for rules on → App2Web → Transaction Abandon → Free Trial Toggles → A/B Testing Paywalls in General Here's everything we learned... * Guidelines are intentionally subjective and ultimately up to the reviewer to interpret (more on this in my last post). The only way Apple takes an official stance on a guideline is by updating them. Some topics may never enter the official guidelines... that doesn't mean they're allowed. There's a whole layer of internal policy behind the guidelines that isn't written down anywhere and subject to change. The text you read is just the tip of the iceberg. That's what this thread is about. 👇

Remote Paywall Updates / AB testing in general... → Remote paywall updates / AB testing is 100% allowed and encouraged by Apple. They want developers to win → No matter the reason - shipping a non-compliant paywall to customers is not allowed You assume the risk when you make a remote update. If you break the rules remotely you will get flagged. If you do it repeatedly you will get banned.