There’s a reason @lululemon stock is down 55% this year and it’s not tariffs. It’s because they’re missing a free marketing wave @Gymshark figured out years ago Gymshark didn’t pay a dime for this video. They just sent free clothes. They turned sorority girls into the world’s best unpaid influencers While lululemon payed boardrooms millions for “strategy decks” I have thousands of aphis and kappas in a GroupMe chat. I’m plugged into the top 10 sororities in America. If you are interested in a sorority activation, Comment “activation” and I’ll dm you the application form

AI is making kids dumber. It should be making them geniuses. Introducing Koji, the first AI tutor that gets kids to actually think. 👇

My little startup went from 0 to $4M ARR in 14 months. We are going to $12M by EOY. And we are about to make our most important hires: 2 founding engineers. Up until now, we’ve had one absolute tank of a CTO building everything solo. Now we are looking for his counterpart: - Someone who ships at lightning speed - Lives in NYC and is fired up to work in person and lock in - Thinks most people are retarded and gets frustrated by incompetence or slow movers - Neurodivergent, thinks different, acts different. Plus if you can’t hold eye contact, very bullish - I need to sit you down and explain the importance of deodorant, cologne, sunlight, and touching grass We are looking for a needle in a haystack. If that’s you or you know someone, comment and DM me. $10K to whoever helps me land my rainman.

Nicotine gum @theoutgoingco = dangerously locked in

“You don’t need in person teams” “You can run an entire company with ai and 0 employees” Get a grip. This is how billion dollar companies are built. It’s culture. It’s eating birthday cake and having a wild business idea come into mind

This is genius. did @pandadoc do this on purpose?

Holy f*ck they actually followed through 10 minute call, $700 card for free WTF

I quit finance to film TikToks of sorority girls. 6 months later we hit $1M in ARR. We're hiring a Campaign Manager. Must be: - Obsessively organized - Organize 20 activations across the country simultaneously - Have managed campaigns, events, or productions before - Figure sht the fck out Pay: extremely well equity upside if you are a dog. About CampusLaunch: We run brand activations for the largest brands in the world (LVMH, Coca-Cola, etc). Flash mob style. Hundreds of people. Influencers promoting it. iPhone media built for the TikTok algorithm. You will not be told what to do. You figure out how to systemize, build structure, and communicate with every group we run activations with. You'll own fulfillment - product shipments, timelines, campus leads, influencers, run-of-show. Report directly to me. On calls with Billion dollar brands. This role is for someone who wants to be early at something that's about to be very big. Dm me explaining why I should interview you. RT for visibility

Smartest prospecting email I’ve ever received Booked the call in milliseconds

How much did @LEGO_Group spend on this? Was it worth it?

I’m shooting my shot: @Benioff this video got 43 million views. Why are these girls not wearing Salesforce shirts? Why is the banner in the back not a Salseforce Banner? A SORORITY promoting B2B SaaS? Unheard of. Thats why it breaks the internet. If we don’t get at least 20 million views I will wire you 10k My company specializes producing these. Comment and RT for visibility

Wispr flow is the most life changing tech I’ve ever used

Only up from here

Everyone’s talking about @chamath. Here’s how the SPAC Scams actually worked: Step 1: Form the shell A group of ex-bankers and VCs get together and say “let’s do a SPAC.” They create a Delaware C-corp. No business. No product. No employees. Just a legal entity with one purpose: raise money to buy a company later. They put in ~$25,000 as their initial investment to have “skin in the game.” Step 2: IPO the empty shell They immediately take this shell company public at $10/share. Here’s the fucked part: That $25k turns into 20% of the company. So the founders buy in at $0.002 per share while the public is buying at $10. Another fucked thing: The public investors have NO IDEA what company the SPAC will buy. Investors are betting on the sponsors’ reputation to find a good deal. The IPO raises $200-500 million. That cash sits in a trust account. Step 3: Find a target Now the sponsors have 18-24 months to find a private company to merge with. This is where the incentives break: Find a deal → keep your 20% Don’t find a deal → SPAC liquidates, money goes back to investors, sponsors LOSE EVERYTHING So they’re desperate to do ANY deal. Even if the company is dog shit. Bad deal = sponsors still win. No deal = sponsors lose it all. Step 4: The merger The SPAC merges with a private company. Now it’s publicly traded. Its calls a “de-SPAC merger. How the sponsors ACTUALLY make money: 1) The Promote That 20% they got for $25,000? Now worth tens of millions. Yes, there’s a 6-12 month lock-up. But lock-ups often have triggers like “ends early if stock hits $12.” During the 2020-2021 boom, stocks spiked on merger hype. Sponsors sold into the pump. 2) Warrants Sponsors get warrants — the right to buy shares at $11.50. The fucked part: They can sell these immediately. No lock-up. 3) Fees The SPAC charges management fees for “finding and evaluating deals.” These come directly out of the trust — aka the public investors’ money. This is why so many SPACs collapsed. The sponsors didn’t need to pick a GOOD company. They just needed to pick A company. So they did deals, even with the shittiest companies, and they would print money out of thin air

Be like Tom Curtis > started as a Domino’s delivery driver > recruited to corporate, spent 35 years at the company > leaves to become CEO of Burger King > gives out his personal phone number on LinkedIn to get feedback from customers > takes 4 hours of customer calls per day > goes on TikTok and says “our nuggets aren’t good enough, we will fix them” > posts video demolishing a Whopper with mayo on his face Not to mention he is an absolute stud This man will single handedly save Burger Ming

An Outty a day keeps the doctor away Drinking one before every sales call Also tastes hella like smarties @theoutgoingco

Evil Genius marketing move by Kosas Every ecom brand should steal this Most brands: “Enter your email for 10% off.” Kosas: Makes you physically scratch it off like a lottery ticket Then you have to give your email for the “mystery” reward 3 reasons this works: 1. Variable Reward Schedule: When you know exactly what you’re getting, you get bored. Uncertainty = dopamine. You’re not getting 10% off, You’re unlocking something unknown. 2. Sunk Cost Fallacy: You already invested time and energy to do the scratch-off. Now your brain needs to finish what it started. 3. Looks Like a Lottery Ticket On Purpose: Casinos have spent billions figuring out how to control your psychology. Kosas just copied the homework. Why aren’t more ppl doing this?

Genius move by @AtlanticRecords They “brought Alex Warren to a sorority.” The f*cked part… It was a music video promotion in disguise And the girls ATE IT UP. Brands like Poppi, and now record labels, are figuring out what most founders haven’t: Sorority marketing is the most underpriced attention channel in America. These girls have insane social reach and will post because it’s cool to have a brand deal I now have direct access to every top sorority house in the country Bama, ole miss, Miami, USC, ASU, more They crank content and make sick dance videos for brands I’m taking on 3 more brands to run this play Comment “sorority” and I’ll dm you

After generating 200M organic views on TikTok I built a virality playbook In just two years we cracked the TikTok Algorithm I’ve distilled everything we learned into this single document. Comment “Algo” and drop a follow. I’ll DM it to you. P.S. This will likely blow up, so give me some time to reply.

I’m flying to a billionaire’s wedding in March. Everyone’s going to have fun. Not me. This is a networking event. 100 business cards in my pocket. “Marketing services rendered.” Ladies… hide your husbands.

Super Bowl ads are a complete waste of money but brands don't have a choice. It's the clearest examples of prisoner's dilemma: If Pringles runs an ad and Lay's doesn't, Pringles wins, and vice versa. If both run ads, they just spend a ton of money to negate each other. Spending money not to win, just not to lose. So they both run ads. Every. single. year. The only way out is to break the game entirely. Like Claude's direct shot at ChatGPT. How the f*ck is OpenAI supposed to respond to that? If they respond they look petty. If they don't, they look weak. There's no move. That's how you break the prisoner's dilemma. By having balls Most large brands are too neutered to break free of the stalemate. And that's exactly why they need to grow a pair.