I help 100 high-growth brands do marketing that doesn’t feel like marketing. I share what I learn @Medium

Joined February 2010
939 Photos and videos
Pinned Tweet
I spent 30 days analyzing Airbnb’s marketing, here’s what I learned:
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Jano le Roux retweeted
May 19
Photos are STILL the #1 thing absolutely murdering website speed.
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Jano le Roux retweeted
May 18
✨Introducing Smol for Mac. A tiny app that makes huge files dramatically smaller — right on your Mac. • 100% offline & on-device • Compresses images, PDFs, and videos • Built with a neural compression pipeline • Designed for faster websites & workflows • Lives in your menu bar • No subscriptions • No accounts • No uploading private files to random servers Made for designers, developers, creators, and anyone tired of seeing: “File too large.” Intro pricing is $29 one-time. First 100 people to repost this, follow us, and tweet about Smol, DM us. We’ll send you a free lifetime license 🤝
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Jano le Roux retweeted
May 16
Introducing Smol. Smol makes files smaller — images, PDFs, and videos — instantly, right on your Mac. No cloud. No uploads. No accounts. Every designer, developer, and creative runs into the same invisible tax: Files are too big. Too big to email. Too slow to upload. Too heavy for Notion. Too annoying for Slack. Too bulky for Git. So we all do the same dance: Find a website. Upload the file. Wait. Download it. Rename it. Move it back. Over and over again. Smol is the faster way. It lives in your menu bar. You drop a file, it gets smaller, and you move on with your day. No browser tabs. No subscriptions. No sending private files to strangers’ servers. The best local compression for a one-time $29. (Introductory price.)
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Jano le Roux retweeted
15 Dec 2025
The Zero-Markup Domain: Transfer Your Domain to Cloudflare for Price and Security. Wholesale Pricing: No markup, ever. You pay what Cloudflare pays: cfl.re/4abW3mG
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One of the most useful AI tools I’ve come across on X today.
20 Sep 2025
✨Today I'm launching Paraspeech on Producthunt. It's one of the fastest real-time speech to text apps for Mac and it's: •⁠ ⁠100% offline and on-device •⁠ ⁠<40ms cold-start time •⁠ ⁠⁠<300ms transcriptions •⁠ ⁠barely touches battery & just needs 200MB of RAM •⁠ ⁠⁠no subscription! First 100 people get it for $19.99 before prices increase to $39.99. If you tweet about, I'll send you a free lifetime license.
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I don’t know what @elonmusk did, but my X feed is so much better put together lately. Really interesting intellectual posts this week. No more political nonsense and brain rot. What a beautiful difference from Meta and TikTok!! I’ve really been enjoying the changes.
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The best marketing hack: Make your product so good that people feel stupid for not buying it.
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Most businesses fail because the owner gives up before the business has a chance to grow.
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Nobody regrets learning one skill: sales. It’s the cheat code to every door you want to open.
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Here’s the branding playbook: Be memorable. Be trustworthy. Be impossible to replace.
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Want to market better? •Learn to write. •Learn to speak. •Learn to think. Invest in skills that sell ideas, not just products.
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Most people think investing in themselves is expensive. What they don’t realize is that staying the same costs way more.
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Louis Vuitton doesn’t advertise discounts. Apple doesn’t talk specs. Here’s what they do instead: 1. They make you feel like owning their product says something about YOU. 2. They turn customers into status symbols.
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Why most people stay stuck: 1. They worry about looking stupid. 2. They chase shortcuts. 3. They never start. Take action on your dreams. Nobody else will.
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Rule #1 for life: don’t take criticism from someone you wouldn’t take advice from.
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Apple’s real product is trust. Everything else is just packaging.
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I just published Apple Just Silently Launched A Mind-blowing Feature And Nobody Is Talking About It ideaswithwings.org/apple-jus…

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