Avid outside person with great inside skills. Bum and a fish. Startup/business lawyer.

Joined September 2009
145 Photos and videos
Jay Creagh retweeted
9 Nov 2025
in this divided world, can we at least agree that ESPN’s new NBA box scores are bad
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23 Apr 2025
Big day in Milwaukee. Iconic Mayor photo
Boat Update: An anonymous donor is paying for the removal of the boat, happening today. Mayor Johnson, salvage guy Jerry Guyer, crews, and the media are on hand. Big day.
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18 Feb 2025
We lost one of the good guys
Brady Williamson, Madison legal giant defending free speech, dies captimes.com/news/brady-will…
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11 Feb 2025
Full @birkie, Main Street finish. Pretty excited.
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Jay Creagh retweeted
Did someone say FREE tickets to Goose?! 🎸🎶 Repost this post to enter into our raffle to win 2 tickets to Goose at Miller High Life Theatre this Thursday, Feb 6! @mhltheatre @goosetheband
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Jay Creagh retweeted
A lot of VCs rejoiced over Trump election because they believed the incoming admin would be more willing to let Big Tech buy their startups. So this must feel like a kick in the teeth axios.com/2024/12/04/trump-g…
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25 Oct 2024
May the four winds blow you safely home…
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20 Aug 2024
Motorcade through MKE
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Jay Creagh retweeted
Simple
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Parents, do we understand what’s going on with skin care products/Sephora/Ulta? My 12/14 year old girls NEED to have this stuff.
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29 Apr 2024
I volunteered as a poll observer in MKE for the 2020 election and there was a Republican poll observer that drove down from Green Bay. She watched for 2 hrs, leaned over to me and said “I didn’t expect this to be so smooth” and she left. I was there all day and saw no issues.
Wisconsin Republicans recruiting legion of monitors to observe polls, set stage for lawsuits jsonline.com/story/news/poli…
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23 Apr 2024
I used to get my hair cut at a place across the street from my office. 5 years ago, a group of stylists decided to rent their own chairs at another place downtown. The owner of the shop that the stylists had left sued the stylists for violating their noncompetes 1/3
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23 Apr 2024
The stylists had a lot of lawyers as clients and everyone said the lawsuit was ridiculous and there was no way the owner would win. They hadn’t been paid well and it wasn’t a highly specialized field. 2/3
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23 Apr 2024
But, he won and the stylists lost. It seemed like the court must have gotten the law wrong. Those stylists spent years in litigation and had to pay their former boss. That had to have had a chilling effect on new people setting off on their own and taking chances. 3/3
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21 Mar 2024
Forgot to fill out a tournament bracket again this year. AMA
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13 Feb 2024
Listening to a @cartainc summit presentation about term sheets and they are talking about the proliferation of side letters in SAFE seed rounds. All the investors mentioned they require side letters.
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13 Feb 2024
I have multiple clients that prefer using the series seed form documents (rather than NVCA) for early stage priced rounds. Priced rounds make it easier to understand ownership percentages, start the clock on 1202 and hopefully avoid the side letter onslaught.
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Jay Creagh retweeted
Wind downs are sad, emotional and hard enough. Add the legal, financial and logistics work and it doubles the pain. I feel for founders going through this. I remember the experience well :(
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Jay Creagh retweeted
31 Jan 2024
What metrics did it take to raise Series A in 2023? On average: 6X annual rev growth 80% gross margin
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19 Dec 2023
I’ve gotten a lot of questions about these issues lately. @ChrisHarveyEsq lays out the issue and potential paths forward
How to Fix a Broken Cap Table: A Practical Guide ✨ Last week I wrote: > "With Down Rounds at 20% of all venture deals closed in 2023, a second order effect is coming into play: Broken cap tables." But what's a broken cap table, again? ⬛ Definition: "Too much dilution, too early" —Example: Venture studio owns ~45% of the common, while the co-founders own ~29% collectively (and single digits, individually). • It's not inaccurate data, missing paperwork or poor cap table maintenance that's the real problem, it's misaligned shareholder interests. Useful benchmarks for bad cap tables: • If founding team ESOP owns less than 50% post-seed • If individual founder/CEO owns <10% post-seed Common ways to avoid a broken cap tables: • Selling less than 30% of equity through Seed • Preventing advisors, incubators & accelerators from taking excessive equity • Removing dead equity from former founders, advisors & bad vesting policies So what do you do once you see a broken cap table? 1. Do nothing, don't invest: This is the vast majority of outcomes—investors see a broken cap table and just move on. 2. Ask and receive: Investors may be receptive to term adjustments, sometimes such as heavy discounts from Post-Money Safes, elimination of super pro rata rights, or removing full ratchet anti-dilution mechanisms. All you have to do is ask! —Example: A never-diluting 10% penny strike warrant is a self-destructive mechanism. 10% of zero is worthless. 3. Negotiate with a Carrot: Search for win-win solutions. Remember, incentives matter more than you think! Offer attractive terms for shareholders with "dead equity," like secondary market access or buyback premiums, to encourage cap table alignment. —What's a reasonable resale discount? Look at FMV of 409A and remember Carta's 70-80% median discount on common vs. preferred price at the seed stage. —Of course, other factors apply: securities laws (eg, Rule 144) must still be followed. And there may be adverse tax consequences (eg, QSBS redemption exceptions, 409A pricing adjustments) 4. Hardball Negotiations:  If incentives fail, consider tougher tactics like pay-to-play requirements, board restructuring, or dilution through new funding rounds. —I don't want to endorse all these tactics or give away the secrets, but here are some things that I have seen work: • Aggressively expand option pool: create a 40% option pool and allocate 30% to the founders. • Insert pay-to-play provisions (existing investors pay to maintain their ownership percentage during future funding rounds or else lose [preferred stock] rights) • Name and shame (internally or through PR, but that can backfire) • Pack the board • Dilute the unwilling investors or holders by raising a new round • Threaten to wind down the company or M&A via acquihire • In conclusion, seek alignment, not just investment! Incentivize the founders and team.
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