1/ Here’s a story about how journalism works. Spoiler Alert: This is how we decide *not* to publish. We were recently looking at Pete Hegesth’s different statements over the years about West Point, where he has said he was admitted. First stop: West Point.

ChatGPT has more moral sense than the leadership of ⁦@Harvard⁩, ⁦@MIT⁩ and ⁦@Penn⁩ combined. Think about that for a moment.

123 years ago, two Frenchmen asked themselves: How do you sell tires in a world without cars? This is the story of The Michelin Guide, one of the most successful pieces of content marketing of all time. Let's take a road trip. 🛞

Missing: Roy, 48. Described as 6'1" tall with a muscular build & dark hair that is shaved on the sides. Believed to be operating a white BMW SUV with plate number CCRY530. He frequents Hamilton, Burlington, and the Stoney Creek area. Call police with info.

As a practicing digital anthropologist, this chart still fascinates me. We all know that the iPhone changed how people live, work, and shop. It also affected gum sales. 📱 Supermarket checkout lines were strategically stocked with gum, candy, and magazines to capture shopper attention as they waited to pay. With an iPhone, customers were focused on their screen instead.⁠ Scenario planning helps businesses consider likely effects of emergent trends and shifts. This one would have been interesting to have tracked ahead of disruption.

From director Ben Affleck comes @AIRMovie. Exclusively in theaters April 5, 2023. #AIRMovie

No-one doubts the creativity of adam&eve’s work for John Lewis, but has it been effective? Did it sell?