Fun new drinking game: every time somebody asks me how to get great at social media without spending so much money or time, do a shot. In related news, I now have alcohol poisoning

Did Jalen Brunson punch Adam Silver’s grandma or something? That’s gonna be the only explanation for this. #nbafinals

This is the textbook definition of a landing spot flagrant. Brunson was called for a less egregious one earlier in the season. Wembanyama avoids it. If he had been called for one, he would have incurred an automatic suspension for Game 6 (if necessary).

Wemby has now gotten away with two flagrant fouls against a guy a foot and a half smaller. Disgusting. #nbafinals

Not saying as a Knicks fan, but as a fan of basketball: This is utter BS. If people are willing to travel hundreds of miles for a game, let them. Spurs won in MSG with few of their fans in the building. Just play the game and don't complain.

If/when the @nyknicks win, I think in honor of #1 fan @BenStiller I'll have to rewatch Mystery Men. Released in 1999, features the underrated song "Back in 1999," and obviously the year Spurs beat Knicks in finals last. Will be a nice bookend to 27 years of waiting.

I think it would've been a few lifetimes, bro...

Really loved this chat with @teresasperti —so many great insights in her latest report, please check it out!

Was talking to my coworkers about how Twitter/X is doing and if I should bring my account back. How vibrant would you say the conversation is on here these days?

Who paid for this? Seriously asking. Did the American people? Taxpayers paid for this?

🚨 The guy who built Anthropic’s defenses against AI bioterrorism just quit. Mrinank Sharma led Anthropic’s Safeguards Research Team. His job was literally making sure Claude doesn’t help bad actors do bad things. His resignation letter: “The world is in peril. And not just from AI, or bioweapons, but from a whole series of interconnected crises.” He also said he “repeatedly seen how hard it is to truly let our values govern our actions” inside the organization. This is the company that positioned itself as the “safe” AI lab. The one founded specifically because OpenAI wasn’t careful enough. Now their safety lead is walking away, saying the pressure to “set aside what matters most” is real. He’s leaving to study poetry. Not joining a competitor. Not starting a startup. Poetry. When your AI safety researcher chooses poems over production, that tells you something about what’s happening behind closed doors.

Transparency is good! Now, if only X could be purchased by someone who had the money to improve the algorithm

Tomorrow I’m joining a webinar on a question that’s getting harder by the day: how do you build trust at scale in an AI-saturated world? We’ll dig into what actually builds trust, what erodes it, and how to stay authentic in '26. Join us: cloud.insight.insiderintelli…

Agentic AI is taking over everything, including ad agencies and ad platforms. But who exactly is the winner here? open.substack.com/pub/goldmi…

Once ChatGPT starts running ads, OpenAI is basically saying the gen AI race is now about who can turn attention into money. ChatGPT runs on trust; if answers feel sponsored vs. smart, ChatGPT risks becoming “search, but awkward.” (& thanks Reuters for including my analysis)

So excited to do this again! For the second year in a row, I compiled a data-driven analysis of the broad topics @eMarketer clients researched the most. Are you shocked that AI made the list? Probably not, but can you guess what else trended? content-na1.emarketer.com/em…

September 10th, Warner Bros. Discovery stock was $12.54. Now, it's $27.08. I don't know who wins the bidding war, Netflix or Paramount—but whomever had $WBD stock certainly did...

Wondering if I should start posting here more often. How do you feel X is doing these days? Good or bad vibes?

This deal, BTW, still needs to get traditional regulatory approval too. Trump can try to influence his DOJ not to sue to block it, but an indp judge would get the final say.

Always a pleasure! @SallyBundockBBC is a treat to chat with.

The biggest thing on sale this Cyber Monday? Easy: Warner Bros. Discovery. Bids are due today for its streaming business and film studios, and the biggest players interested are Netflix, Comcast, and Paramount. Thanks to @bbc for having me on to discuss what it all means.