This is exactly what happens when you go woke.
I remember
@robbystarbuck did a great job exposing Harley-Davidson a couple of years ago.
The simple truth is you can walk back the DEI programs, stop sponsoring those ‘family-friendly’ LGBT events that kids show up to, and bend the knee to the mob, but people remember.
It’ll take years for the brand to live it down, if they ever do.