When I started @longdotxyz 1 year ago, I couldn’t imagine how insanely hard it would push me. Crypto has a major issue. It stopped being relevant for the majority of the world, and to some extent, even the majority of the space. Every chain is suffering from the same core problem. Every app and native founder is trapped at the same trade off, playing short term games to maximize unsustainable profit & growth or risking irrelevancy by playing longer term game. With LONG, we always did things the hard way. Grinding through some of the most impressive market mechanisms @dopplerprotocol created. Building in-house infra. Pushing product standards and security to the limit. Trying every possible way to make crypto relevant to the outside world again. I almost gave up. But I simply can’t. I can’t give up on this space, and I can’t give up on the mission we set out to achieve. Right now I’m solo deving LONG. Bootstrap mode. But I’ve never been more locked in. The journey, the constant iterations, the pain, the failed attempts, all of it made me stronger. It gave me the clarity and flexibility to execute faster than ever. With this relaunch of LONG, we are starting a new page. Taking the most distilled, hard-earned lessons and using them to build something different. Where we start: The current way capital formation works, whether for memes, builders, startups, or any new asset, is still too zero sum. High platform fees. Lack of innovation. Pure mindshare games. I want LONG to push a new standard. One I hope gets adopted across the space. Lowest possible platform fees figuring out any way possible to make assets more robust. If we want to fund builders, communities, whatever how possibly can we play the middle man game in far more extractive way than close centralized markets?  If there is any pie left I want to tax it as little as I can and help it at least to stay afloat. There is no launcher that has iterated on infra, different asset classes, and onboarding as deeply as LONG. That gives me the clearest BS detector and the experience to push for something better. But the next phase is the most important one. I’m 100% confident there is only one way to get real liquidity back into crypto: focus on assets anchored to the real world. For too long, the space has been stuck in internal games. ICOs, PMs, collectibles, SPVs, hyped IPOs, and OGs cashing out made people question whether crypto assets are underpriced, useful, or long-term investible. This is part of crypto coming of age. Becoming less speculative but also losing its main innovation edge. But crypto still has one secret weapon. It can tap into what is already valuable. We can anchor markets to real-world demand. We can create productive assets tied to growing asset classes that still lack fully liquid markets. That is the mission for LONG. Build markets that matter independently of price action. Make capital formation fairer, faster, cheaper, and more useful. And bring crypto back to the real world.