Example: Let's say I have 100 new PPP customers. That means I need to support 100 more users.
If I don't have a support staff, chances are 100 PPP sales don't bring in enough $ to hire someone. Instead, I need to take time away from growing the biz to provide support. Not great.
On the other hand, if I have a dedicated support person, 100 new customers probably won't overwhelm them, so PPP might be more viable here.