CEO @thegood optimization for top brands Nike, Xerox, Adobe, The Economist & more for 15 yrs | Author & Speaker | 6'7" 🏀 | Jr Olympic 🥇🥋 | jonmacdonald.com
Joined August 2008
- Tweets 18,327
- Following 1,322
- Followers 3,001
- Likes 4,837
1,824 Photos and videos
Pinned Tweet
3 Jul 2024
Heads up! You'll have better luck getting my attention on the other, mostly work-related, site that starts and Linked and ends with In 😅 Come say hi:
linkedin.com/in/jonnymac/
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2 Jul 2024
💵 Investing in CRO is a bit like building a retirement account.
Every small investment you make in improving how easy it is for visitors to purchase is going to grow into high-value, sustainable returns.
Learn how to measure and improve yours today:
thegood.com/insights/how-to-…
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1 Jul 2024
Site search is one of the most important yet most overlooked functions of any ecommerce site 🤦🏻♂️
Test these 12 design best practices to help improve your on-site conversions:
thegood.com/insights/ecommer…
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30 Jun 2024
If you’ve been treating onsite search as a necessary function, rather than as one of the most powerful revenue-generating tools in your arsenal, I have three words for you:
Please stop that. 🔥
Here’s what to do instead:
thegood.com/insights/ecommer…
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30 Jun 2024
According to Forrester Research, 43% of website visitors go straight to the internal search bar when they open a website 🤯
Give shoppers what they want: an easy way to navigate your site and products.
Here’s how to do it
👉 thegood.com/insights/ecommer…
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28 Jun 2024
According to Forrester Research, 43% of website visitors go straight to the internal search bar when they open a website 🤯
Give shoppers what they want: an easy way to navigate your site and products 💪
Here are 12 ways to do it, a 🧵...
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28 Jun 2024
For more in-depth explanation and **examples of each tactic**, read the full length article:
👉 thegood.com/insights/ecommer…
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28 Jun 2024
Found this helpful? Liked the article I linked to above? 👆
Please RT the first tweet of this thread and follow me for more! 🙏
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27 Jun 2024
If a digital agency says they "do CRO" but they only have one person on their team who "does CRO"… that should raise alarm bells 🔔
True CRO is not a one person task.
When done right, it requires several specialized roles.
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26 Jun 2024
There is no longer a single clear path to success in ecommerce.
There is never going to be just one thing that you can do well in order to succeed... it will be 20 different things.
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26 Jun 2024
It is hard to know what will to make the most impact, but the ability to compare and test prototypes without being afraid to fail, with support from company leadership, is immensely important.
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26 Jun 2024
One thing is for sure: the companies that do not give their digital teams the ability to fail are going to fail.
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25 Jun 2024
The job of your ecommerce website is to:
☝️ create an excellent customer experience
✌️ solve the problems that customers brought with them, and
🤟 help them find what they are looking for quickly and easily
To do this, think of your ecommerce website as a retail store.
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25 Jun 2024
It is rare to walk into a retail store and immediately be accosted by a salesperson asking for your email address.
Yet we do it to our customers online 🤦🏻♂️
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25 Jun 2024
With well-trained staff to answer questions and point customers in the right direction, retail store employees help customers find what they are looking for and be on their way, quickly.
👉 Your website should be no different.
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