I rarely publish guest posts on chiefmartec. This epic essay by @jonmiller — Predictions for B2B Go-To-Market in 2026 — was so good I made an exception. Jon certainly has the cred: the co-founder and original CMO of Marketo, a leading architect of modern B2B marketing and ABM as we know it, and now the co-founder and CEO of a new stealth AI startup in this space. But it's his thinking in this piece, regardless of his résumé, that lit up my eyes and my brain and had me nodding from page to page. He has 12 predictions that he covers in great depth, bringing his rationale and cited receipts for each: 1. Marketers will being marketing to agents, not just humans. 2. AI will completely transform legacy SaaS martech — but not in 2026. 3. Composable stacks will be mainstream by 2030, but <20% will adopt in 2026. 4. Context engineering will emerge as a recognized practice across GTM teams. 5. Reasoning AI will begin replacing rules-based automation. 6. Journey orchestration shifts from rules to AI playlists, delivering on the 1:1 promise. 7. AI inbox gatekeepers will turn email marketing into earned media. 8. Taste, trust, and accountability will become the antidote to AI slop. 9. Public intent signals will commoditize; proprietary signals generate "alpha." 10. Where martech is heading beyond 2026. 11. Rapid-fire mini-predictions. 12. AI-driven uncertainty will intensify in 2026; preparation is the only answer. It's a good 30-minute read, but absolutely worth your time: chiefmartec.com/2026/01/jon-… #marketing #martech #AI

Marketing lost its way—measuring everything except what truly matters. AI gives us a reset: not more automation, but more humanity. Let’s shape markets, build real connections & make marketing matter again. Less tactics, more strategy. Less noise, more impact. #Marketing #AI

AI is taking over, so how do we as marketers determine the pros and cons of this new tool? Explore the AI revolution through the lens of @Demandbase CEO, @GabeRogol, in his latest #blog on #DBCentral: bit.ly/3rXaJSn

Join me at @chat_funnels' upcoming AI Revenue Summit! I'll be speaking alongside industry experts and sharing my top tips on leveraging AI to drive revenue growth. See you there: bit.ly/3OBNXIH

I'm excited to share that I'll be joining @GtmPartners' Virtual Leadership Summit for a deep dive on all things AI! Save your spot 👇 bit.ly/43C2Ajr

I'm thrilled to unveil our game-changing solution: @Demandbase CTV! 🚀 Elevate your advertising reach and engagement to new heights with this cutting-edge platform. 🌟 Discover the future of B2B advertising 👉 bit.ly/3YueDNg

Thrilled to share that Demandbase received the Sammy Award for Best B2B Ad Tech! 🥂🎉 Thanks to Business Intelligence Group for the recognition and our incredible team for bringing this solution to life!

Yesterday, @Tofu_HQ hosted an AMA with Marketing legend @jonmiller on the future of AI in Marketing. My favorite takeaway was: generative AI should be used as a Transformer, not Creator. Here are 4 ways GTM teams can supercharge their workflows right now:

Tee off with the @Demandbase team in Denver! Join us July 26th, at The Local Drive for an evening that's filled with: insights, networking and good times. Save your spot: bit.ly/3PuZaeX

I'm thrilled to share that @Demandbase and @outreach_io is teaming up to make #sales simpler! See our Chief Product Officer, @Brewws, break it down for you in this live demo and learn more about the integration👇 bit.ly/44ljwft

Get ready to revolutionize your #GTM strategy! Join @Demandbase CPO Brewster Stanislaw as he unveils what the hottest thing since #ABM is on June 5th. Save the date, this is one live session you won't want to miss 👇 bit.ly/43flKwn

It's been a month since #SMART23 in SF, and we're still replaying all of the insights! One of my favorite moments was CPO Brewster Stanislaw's live demo of our Sales Intelligence Solution. Dive deeper into the demo on #DBTV: bit.ly/3IJN6T5

At @Demandbase we asked ChatGPT: “why do our customers love Demandbase?” And then we backed up AI's claims with quotes from our beloved customers! See what they said in on #DBCentral: bit.ly/3WOeS6R

I am thrilled to share that @Demandbase has won a Bronze @TheStevieAwards for Best Technical Support Strategy and Implementation! 🏆🎉 Get more details about this award: bit.ly/3VzwJO6

Discover how @Demandbase empowers field marketers with key insights, targeted campaigns, and the only B2B-focused Demand Side Platform. Take a peak into field marketer, Julian's, day👇 bit.ly/3BVmgmU

Forrester's B2B Forum is right around the corner! Join our @Demandbase team for our sizzling Hotness Happy Hour with red-hot socializing, zingy sips, massage station, photo booth, and whiskey tasting. Save your spot 👇 bit.ly/41jhH0a

Did we miss seeing you at #SMART23 in San Francisco? Don't worry, we've got you covered! Catch a glimpse of the incredible insights we shared at the event in this engaging chat I had with @outreach_io CMO, Melton Littlepage, on #DBTV 👇 bit.ly/3MjiokD

Exciting news today! @Demandbase is included in Forrester's Account-Based Selling Technologies Landscape report for Q2, 2023. 🙌 Learn more: bit.ly/3ImKqum

Thinking of incorporating generative AI into your #B2BGTM strategy? This article from @a16z breaks down the key points you should hit when implementing it within your org👇 bit.ly/3W7JNKF

Doing more with less isn't just a "nice" way to save budget, it's a necessity. @Forbes breaks down what this means for #B2B orgs and why content plays a major role in making the most of your resources Check out the article 👇 bit.ly/3BnSJSW