"AI notepad" is a functional, commodity position which undersells the enduring magic of granola
when i start a new meeting nowadays, i have multiple apps blitzing my screen to record me:
> attio pops up and says "i'll enrich your CRM entries"
> notion and gemini say "you already work here, keep your context here too"
and granola says, "and uh, i'm here too!"
over time, the granola has been reduced to my preferred backup
because--on functional grounds--it *is* nicer to keep my context where it already lives, in my CRM or knowledge management tools!
so by functional benefit, attio is my CRM that happens to record, and granola is my backup.
and i'm happy to pay whatever i pay for granola but no more, because it's cheap context insurance
and that not only erodes the monolithicness of granola's context but its ~grandeur~ as an idea
--
granola at its best is an opinion on *how work should be done in the age of AI*
@lee94josh has convinced me granola should be a dominant cultural brand
because granola is a counterposition to undifferentiated surveillance-maxxing context aggregation
it's an objection to the cold logic that our role on this earth is creating structured inputs for AI agents
instead, granola is a way to stay in touch with our intuition and intelligence. note-taking is thoughtful, reflective, and human--
which is the only way you will actually compete anyway!
every other recorder screams:
"give me what's in your fucking head already so i can fire you and feed your lifeless context into the gaping maw of an all-knowing machine intelligence!!"
so as everyone furiously churns the whitewater of agentic workflows, granola says:
what if meetings were unintrusive? intentional. thoughtful. present.
and what if as a result, you were *more* productive, not less?
--
so "AI notepad" is...fine i guess. sometimes i take notes in granola! that *is* a functional differentiation.
but granola is in competition with far stronger context systems. no matter how good granola's integrations, it doesn't have the right to suggest CRM edits or new documents, or e-mail drafts.
i don't trust it to do so, because it's not attio. it's not notion. it's not gmail.
so granola can compete on functions and be my backup call recorder, or--
it can represent a way of working that makes you happier, more engaged, and ultimately more productive.
Spotted on the bus stops of New York City